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Instagram Has Launched New Reels Updates, Including Longer Clips and Improved Trimming It's only been out for a brief while, but Instagram is already making tweaks to the planning of its TikTok-cloning 'Reels' feature because it looks to maximise the appeal of the short-form video option. Instagram is one of the best way of getting viral. Moreover these days Instagram is the best platform for promotion. We here at Simran IT Services provide you with the best Social Media Marketing Services in India. And while we do not have any data on Reels usage so far (though Instagram has said that Reels is beginning in India), the changes are made in response to initial user feedback, and appearance to maneuver Reels even more in-line with TikTok's process. First off, Instagram will now allow users to make Reels of up to 30 seconds. Reels have so far been restricted to 15-seconds, in line with TikTok's main focus, but TikTok clips can actually be up to a moment long , giving users more room to flesh out their creations. Instagram isn't giving Reels users the complete minute (though you'll , post longer videos to the most Instagram feed), but the expansion to 30 seconds will provide more leeway. And as noted, the middle ground option could provide a way to TikTok users to repurpose their longer TikTok clips to Reels, while still requiring them to re-edit in many cases, thereby making unique Reels content. In addition to the present , Reels creators will now even be ready to extend the timer by 10 seconds as they record their clips. In some ways, it seems like a nasty sign that Instagram is already making changes to the Reels design so on the brink of the initial launch, but it is also good that Instagram is trying to find out quickly and align with user behaviors within the app. Whether Reels can become a much bigger thing is tough to mention . Initially, Instagram has been pushing Reels as an alternate to TikTok in both India (where TikTok is banned) and therefore the US (where TikTok might be banned), but with negotiations increasingly looking more like TikTok will remain in America, that would see Reels lose any momentum it had gained thanks to uncertainty over TikTok's future. Most of the feedback seems to be that Reels is TikTok, but not nearly as good . That could be ok in India, but if TikTok remains unchanged, it likely won't be enough anywhere else.
But then again, with reports that TikTok's personalization algorithms won't be included within the Oracle/Walmart deal, TikTok could still lose its way, and if it does, having Reels as a pretty close alternative will remain a consideration for several . As such, Reels could still become a much bigger consideration over time, albeit TikTok is allowed to stay within the US.