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How to Create an Effective Newsletter Part 1 of 2

Learn how to create a successful newsletter with tips on content, design, and audience engagement. Discover the best email marketing tools and how to comply with the CAN-SPAM Act.

johnlwilson
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How to Create an Effective Newsletter Part 1 of 2

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  1. http://plan.lib.fl.us How to Create an Effective Newsletter Part 1 of 2 Mic Users: You can mute your mic at anytime by pressing the mic icon on the attendees list in the control panel. Most of the time, your mic will be muted once the webinar starts. Questions: If at anytime you have a question, please type your question in the text chat box on the lower portion of your control panel. Audio: If you are having trouble with the audio portion, please exit and log in again. If you need to call in, dial +1 (646) 749-3112, Access Code: 409-200-493. This project was funded under the provisions of the Library Services and Technology Act from the Institute of Museum and Library Services, and administered by the Department of State’s Division of Library and Information Services.

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  15. http://plan.lib.fl.us • Other Tips • Make it easy for people to unsubscribe • Think of ways to get subscribers for your newsletter • When someone signs up for a library card • A sign-up sheet at all of your events • An easy-to-find button on your website • Social media • Measure your success

  16. http://plan.lib.fl.us • Resources • The 25 Best Email Marketing and Newsletter Apps by Matthew Guay, https://zapier.com/learn/email-marketing/best-email-newsletter-software/ • 438 Spam Trigger Words to Avoid And Why Context Matters More, http://blog.automational.com/2016/03/08/spam-trigger-words-to-avoid/ • CAN-SPAM Act: A Compliance Guide for Business, Federal Trade Commission, https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business

  17. http://plan.lib.fl.us How to Create an Effective Newsletter (Part 2 of 2) August 14, 2017 10 a.m. CT (11 a.m. ET) rburgess@plan.lib.fl.us

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