1 / 14

Mexico Professional Hair Care Market

Mexico is the second largest professional hair care products market in Latin America after Brazil and is dominated by international hair care brands. Professional Hair Care brands have been facing stiff competition from the mass consumer brands such as Savile especially in the shampoo segment and men’s hair styling which restrains the market growth.

johnhill9
Download Presentation

Mexico Professional Hair Care Market

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Web - www.industryarc.com | Mail – sales@industryarc.com

  2. Choosing the Right Consulting Partner is Choosing the Growth Path Click to edit Master title style OUR EXPERTISE - END TO END CONSULTING Energy and Power Lifesciences and Healthcare IT & Consulting Consumer – Retail Electronics Chemicals and Materials Mexico Professional Hair Care Market Study 8/19/2015 Web - www.industryarc.com | Mail – sales@industryarc.com 2

  3. Mexico Professional Hair Care Market Revenue (2014-2020) Mexico Salon Landscape Mexico Professional Hair Care Market by Distribution Channel Mexico Professional Hair Care Market Overview Mexico Professional Hair Care Market Share Analysis Mexico Cosmetics & Personal Care Market Overview Top 5 Company Profiles (Trends, Developments, Market Share by Product Category) Mexico Country Overview. Mexico Professional Hair Care Products Market Scope Appendix TABLE OF CONTENTS 8/19/2015 8/19/2015 Web - www.industryarc.com | Mail – sales@industryarc.com 3 3 Web - www.industryarc.com | Mail – info@industryarc.com Web - www.industryarc.com | Mail – info@industryarc.com Web - www.industryarc.com | Mail – info@industryarc.com

  4. To Enquire About the Report Click Here STUDY SCOPE Click to edit Master title style ‘Professional Hair Care Products Market Study of Mexico‘ includes the study of Back Bar and Over-the-  Counter products sold in the year 2014 and the estimation of market size by 2020  Back-bar products are used by professionals/stylist for the services in the salon  Over-the-Counter or take-home /salon retail product are the professional hair care product that are sold over the salon counter by hairdressers or hair specialists  The report focused more on the products sold and used for services in the salons  Geographically, the report focuses on Mexico with a special emphasis on seven major states including Mexico state, Nuevo Leon, Guanajuato, Chihuahua, Campeche, Jalisco and Durango  This report deals with 4 major hair-care categories namely, hair coloring, straightening and perming, Shampoos and conditioners and hair styling 8/19/2015 Web - www.industryarc.com | Mail – sales@industryarc.com 4

  5. To Enquire About the Report Click Here SURVEY QUESTIONNAIRE Click to edit Master title style Survey Questionnaire was designed with questions focusing on the aspects below:  Average number of customers for each salon by Service Type  Performance of each brand and average share of sales for each of the product categories under the scope  Product costs based on the Brands and Product Categories  Customer preferences with respect to Brands and Type of Products  Profit margins for various products and reason for using a specific product by a salon  Market Size for each product category from the Manufacturers’ Perspective  Distributors’ Perspective in terms of Demand and Salon Preference Know more about the report – http://industryarc.com/Report/7399/mexico-professional-hair-care-market-report.html 8/19/2015 Web - www.industryarc.com | Mail – sales@industryarc.com 5

  6. To Enquire About the Report Click Here CATEGORY DEFINITIONS Click to edit Master title style Shampoo is used to clean hair and scalp by removing dirt and oil caused by environment and external products applied on hair. Various types of shampoos are available in the market such as shampoos for colored hair, dry hair, normal hair, oily hair, treatment shampoos, anti-dandruff shampoos  Conditioners Conditioners are used in treatment and to soften the hair. It is used after shampoo to improve the texture and appearance of hair. Various types of conditioners are available in the market such as deep conditioners, leave in conditioners, anti-dandruff conditioners  Hair Straightening & Perming Products It is a thermal treatment designed to permanently flatten or permanently wave the hair. Different types of straightening are Japanese Straightening, Brazilian Straightening, keratin hair treatment etc  Hair Coloring Products These products are designed to color or tone the natural hair. It is used to cover gray hair or color the hair as desired. The degree of permanence and intensity differs. This category includes permanent, semi-permanent, demi-permanent, temporary colors and bleaches  Hair Styling Product Designed to control and enhance hair appearance. It Includes gels, mousse, volumizers, styling lotions, hair spray, thickeners, shine enhancers, pomades, waxes, tonics and styling lotions  Hair Treatment Product These products are designed to treat scalp skin disorder or damaged hair due to prolonged or repeated heat exposure, chemical exposure and by straightening and perming. It includes oils, serum, mask, scalp cleansing solution, spray, lotion  Shampoos 8/19/2015 Web - www.industryarc.com | Mail – sales@industryarc.com 6

  7. To Enquire About the Report Click Here MEXICO SALON LANDSCAPE, 2014 Click to edit Master title style  As of 2014, the total number of salons were estimated to be around 28,500 out of which 89.1% are unorganized In Mexico, there are very few organized salons. Only 11.9% of the total salons are organized in this country  In 2014, hair coloring and hair treatment are the most dominant hair salon services in Mexico  The price of the service varies depending on the hair type, length of the hair, products preferred for usage and the salon type Know more about the report – http://industryarc.com/Report/7399/mexico-professional-hair-care-market-report.html Salon Distribution in Mexico Average Prices For Hair Care Services In Mexico, 2014 Service Price Range (Pesos) Hair Color 500-550 Unorganized Organised Straightening or Perming 850-900 Hair Wash( Shampoo, Conditioning) 210-220 Cut-Blow-Dry (Styling) 250-300 Source: Expert Insights, IndustryARC Analysis Source: IndustryARC Analysis 8/19/2015 Web - www.industryarc.com | Mail – sales@industryarc.com 7

  8. MEXICO PROFESSIONAL HAIR CARE PRODUCT MARKET REVENUE Click to edit Master title style Professional Hair Care Product market of Mexico was valued at X,XXX.Xm Pesos ($XXXm) in 2014 and is poised  to exhibit a healthy growth rate of X.X% CAGR to reach X,XXX.Xm Pesos ($XXX.Xm) by 2020  Hair coloring products occupied the largest market share of XX% in professional hair care product market, with a revenue of XXXm Pesos ($XX.XXm) in 2014  Professional Hair color products is the fastest growing segment which is estimated to grow at a CAGR of X.X% during the forecast period 2014-2020 Professional Hair Care Products Market Share, by Category (2014) Professional Hair Care Products Market Revenue, by Category, 2014-2020 (Million) Service 2014(Pesos) 2014($) 2020(Pesos) 2020($) CAGR Coloring XXX.X XXX.X XXX.X XXX.X X.X% Perming and Straightening XXX.X XXX.X XXX.X XXX.X X.X% Shampoo & Conditioning XXX.X XXX.X XXX.X XXX.X X.X% Styling XXX.X XXX.X XXX.X XXX.X X.X% Total XXX.X XXX.X XXX.X XXX.X X.X% Source: Expert Insights, IndustryARC Analysis Source: Expert Insights, IndustryARC Analysis 8/19/2015 Web - www.industryarc.com | Mail – sales@industryarc.com 8

  9. PROFESSIONAL HAIR CARE MARKET TRENDS, BY PRODUCT CATEGORY, 2014 Click to edit Master title style Category Trend • ------------------------------------------------------------------------------------------------------------------------------ ------------------- Hair color • ------------------------------------------------------------------------------------------------------------------------------ ------------------------------------ • ------------------------------------------------------------------------------------------------------------------------------ --------------- Perming & straightening • ------------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------- • ------------------------------------------------------------------------------------------------------------------------------ Shampoos & conditioners ----------------------------- • ---------------------------------------------------------------------------------------------------------------- • ------------------------------------------------------------------------------------------------------------------------------ ------------------- Styling products • ------------------------------------------------------------------------------------------------------------------------------ ---------------------------------------------------------------------------------------------- 8/19/2015 Web - www.industryarc.com | Mail – sales@industryarc.com 9

  10. PROFESSIONAL HAIR COLORING PRODUCT MARKET, 2014 Click to edit Master title style  Hair coloring is the largest category among the professional hair care products in Mexico, generating a revenue of KEY DEVELOPMENTS XXXm Pesos ($XX.XXm) in 2014. It is estimated to grow at a CAGR of X.X% through 2020 to reach X,XXX.Xm Pesos ($XXX.Xm)  Permanent Hair Coloring products accounted for XX.X% of the overall hair coloring market in 2014. Semi and demi permanent hair coloring products , bleaching products and toners accounted for XX.X% of the market  In Mexico, L’Oreal Group is the dominant player with a share of XX.X% in the the total hair coloring market in 2014 and will continue to dominate this segment Professional Hair Color Products Market Revenue, by Company(2014) (Million Pesos) Hair Color Market Revenue by Product Type, 2014 Value (Million Pesos) Rank Brand Percent share 1 L'Oreal XX.X XX.X% 2 Nattura laboratorios XX.X XX.X% 3 Revlon XX.X XX.X% 4 Alfaparf XX.X XX.X% 5 P&G XX.X XX.X% XX.X Total Source: Expert Insights, IndustryARC Analysis Source: Expert Insights, IndustryARC Analysis 8/19/2015 Web - www.industryarc.com | Mail – sales@industryarc.com 10

  11. To Enquire About the Report Click Here COMPANY PROFILE - L’OREAL GROUP Click to edit Master title style L’OREAL GROUP : PROFESSIONAL HAIR CARE PRODUCTS – MEXICO  Professional hair care brands of L'Oréal group available in Mexico includes L’Oreal Professional, Redken, Matrix and Kerastase  Around XX% of L'Oreal Group's professional hair care products revenue in Mexico was generated from the sale of professional shampoos and conditioners including treatment products in 2014, whereas hair coloring products contributed to XX.X% of the revenue Know more about the report – http://industryarc.com/Report/7399/mexico-professional-hair-care-market-report.html L'Oreal Group: Mexico Professional Hair Care Products Market Share, By Category(2014) Source: Expert Insights and IndustryARC Analysis 8/19/2015 Web - www.industryarc.com | Mail – sales@industryarc.com 11

  12. To Enquire About the Report Click Here RESPONDENTS SNAPSHOT Click to edit Master title style Total number of primary respondents - XXX   Primary respondents of this survey are hair salon owners, managers, manufacturers of hair care products and distributors  Areas Covered –Mexico state, Nuevo Leon, Guanajuato, Chihuahua, Campeche, Jalisco and Durango  Salons covered for primary interviews include both organized and unorganized salons along with major salon chains in the country Know more about the report – http://industryarc.com/Report/7399/mexico-professional-hair-care-market-report.html Number Of Salon Respondents 300 250 200 150 100 50 0 Joss Claude Stylists Stilisimo Cuco & Guille Pupy Estilistas Silvia Galván Others 8/19/2015 Web - www.industryarc.com | Mail – sales@industryarc.com 12

  13. To Enquire About the Report Click Here FOCUSED GROUPS RESEARCH FLOW Click to edit Master title style Survey Group 2 Survey Group 2 Survey Group 2 Distributors Survey Group 1 Survey Group 3 Survey Group 1 Salon Owners Survey Group 3 Manufacturers Statistical Tool Survey Group 1 Survey Group 3 Final Processed Data 8/19/2015 Web - www.industryarc.com | Mail – sales@industryarc.com 13

  14. Thank You! IndustryARC +1 614-588-8537/38 sales@industryarc.com sanjay.matthews@industryarc.com Web - www.industryarc.com | Mail – sales@industryarc.com

More Related