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Reaching Fast Food Consumers with Effective OOH Advertising

Learn about fast food consumers' behavior towards TV ads and the effectiveness of Out of Home advertising in reaching them. Study reveals insights on consumer habits and attitudes towards TV commercials.

johncooley
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Reaching Fast Food Consumers with Effective OOH Advertising

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  1. Out of Home: Fast Food Restaurants 2018

  2. Fast Food Consumers may miss TV ads • 2 in 5 state that nearly all TV advertising annoys them (43%, Index 102) • Half alsosay they typically avoid watching TV commercials (51%, Index 102) • More than 1 in 3 say they change the channel during commercial breaks (37%, Index 103) • More than 1 in 4 say they mute the TV when commercials come on (29%) Simmons Winter 2018 NHCS Adult Study 12-month

  3. 7 out of 10 Fast Food Consumers state that they’ve noticed an OOH ad in the last 30 days! Frequent visitors: Consumers who visited a fast food restaurant 10 or more times in the last 30 days are 7% more likely than the total population to say that they’ve noticed an OOH ad!  (72%, Index 107)  Big spenders: Those who have spent more than $100 on fast food in the last 30 days are 14% more likely than the total population to say that they’ve noticed an OOH ad! (77%, Index 114) Simmons Winter 2018 NHCS Adult Study 12-month

  4. Arby’s • 7 in 10 of Arby’s visitors say they’ve noticed an OOH ad in the last 30 days – 6% more likely than the total population! (Index 106) • Almost 6 in 10 report they are typically doing other things while they watch TV (57%, Index 109) • Half of them say they typically avoid watching TV commercials (53%, Index 106) • 2 in 5 report they change the channel during commercial breaks (38%, Index 106) Simmons Winter 2018 NHCS Adult Study 12-month

  5. Nearly 8 in 10 Au Bon Pain visitors say they’ve noticed an OOH ad in the last 30 days – 16% more likely than the total population! (79%, Index 116) • More than 2 in 5 report nearly all TV advertising annoys them (46%, Index 110) • 55% report they typically avoid watching TV commercials (Index 111) • More than 1 in 3 say they typically mute the television when commercials come on (34%, Index 119) Simmons Winter 2018 NHCS Adult Study 12-month

  6. 3 in 4 Baskin Robbins visitors say they’ve noticed an OOH ad in the last 30 days – 8% more likely to notice than the total population! (73%, Index 108) • 2 in 5 report that they change the channel whenever commercials come on (41%, Index 114) • More than half say they typically avoid watching TV commercials (53%, Index 106) • Nearly 1 in 3 report they mute the TV when ads come on (31%, Index 106) Simmons Winter 2018 NHCS Adult Study 12-month

  7. Half of Boston Market visitors saythey avoid watching TV commercials (51%, Index 101) • Almost 2 in 5 say they change the channels during TV commercials (39%, Index 109) • 7 in 10 Boston Market visitors say they’ve noticed an OOH ad in the last 30 days – 7% more likely to notice than the total population! (72%, Index 107) • More than 2 in 5 report that nearly all TV advertising annoys them (45%, Index 107) Simmons Winter 2018 NHCS Adult Study 12-month

  8. 7 in 10 Burger King visitors say they’ve noticed an OOH ad in the last 30 days (71%) • They are 5% more likely to notice an OOH ad than the total population! (Index 105) Simmons Winter 2018 NHCS Adult Study 12-month

  9. 7 in 10 Checkers visitors say they’ve noticed an OOH ad in the last 30 days (71%) • They are 5% more likely to notice than the total population! (Index 105) Simmons Winter 2018 NHCS Adult Study 12-month

  10. 3 out of 4 Chick-fil-A visitors say they’ve noticed an OOH ad in the last 30 days – 11% more likely to notice than the total population! (75%, Index 111) • 2 in 5 say they are annoyed by nearly all TV commercials (45%, Index 109) • 3 out of 5 say they are typically doing other things while they watch TV (60%, Index 116) • Half of them say they typically avoid watching TV commercials (55%, Index 110) • 2 in 5 say they change the channel during commercial breaks (40%, Index 112) Simmons Winter 2018 NHCS Adult Study 12-month

  11. Nearly 4 out of 5 Chipotle visitors say they’ve noticed an OOH ad in the last 30 days – 17% more likely to notice than the total population! (79%, Index 117) • 2 in 5 say they are annoyed by nearly all TV commercials (45%, Index 108) • 3 out of 5 say they are typically doing other things while they watch TV (62%, Index 119) • 3 out of 5 say they typically avoid watching TV commercials (57%, Index 115) • 2 in 5 say they change the channel during commercial breaks (44%, Index 123) Simmons Winter 2018 NHCS Adult Study 12-month

  12. 7 in 10 Dairy Queen visitors say they’ve noticed an OOH ad in the last 30 days – 4% more likely to notice than the total population! (71%, Index 104) • 2 in 5 say they are annoyed by nearly all TV commercials (43%, Index 102) • More than half report they are typically doing other things while they watch TV (56%, Index 107) • Half say they typically avoid watching TV commercials (52%, Index 105) • 2 in 5 say they change the channel when TV ads come on (38%, Index 104) Simmons Winter 2018 NHCS Adult Study 12-month

  13. Nearly 3 out of 4 Domino’s Pizza visitors say they’ve noticed an OOH ad in the last 30 days (71%) • They are 5% more likely to notice OOH than the total population! (Index 105) • Almost 6 in 10 say they are typically doing other things while they watch TV (57%, Index 109) • Half report they are typically involved with other activities when they are watching TV (51%, Index 102) Simmons Winter 2018 NHCS Adult Study 12-month

  14. 3 out of 4 Dunkin’ Donuts visitors say they’ve noticed an OOH ad in the last 30 days (77%) They are 13% more likely to notice OOH than the total population! (Index 113) Simmons Winter 2018 NHCS Adult Study 12-month

  15. More than 7 out of 10 visitors to El Pollo Loco say they’ve noticed an OOH ad in the last 30 days - 5% more likely to notice OOH than the total population! (71%, Index 105) • 2 in 5 report they typically change the channel when commercials come on(43%, Index 119) • 1 in 3 report that whenever commercials come on, they mute the television(34%, Index 118) • More than half say they typically avoid watching TV commercials(52%, Index 105) Simmons Winter 2018 NHCS Adult Study 12-month

  16. More than 3 in 4 Five Guys visitors say they’ve noticed an OOH ad in the last 30 days – 14% more likely to notice than the total population! (77%, Index 114) • Almost half report nearly all TV advertising annoys them (47%, Index 112) • Nearly 3 in 5 say they typically avoid watching TV commercials (58%, Index 117) • 2 in 5 say they change the channel during commercial breaks (42%, Index 117) • 3 in 5 report that they are typically involved in other activities while watching TV (60%, Index 116) Simmons Winter 2018 NHCS Adult Study 12-month

  17. 7 in 10 Jack-in-the-Box visitors say they’ve noticed an OOH ad in the last 30 days (69%, Index 102) • 2 in 5 say they change the channel when TV ads come on (40%, Index 111) • More than half report that whenever they are watching TV, they are involved in other activities (53%, Index 103) • 1 in 3 report that whenever commercials come on they typically mute the channel (30%, Index 105) Simmons Winter 2018 NHCS Adult Study 12-month

  18. 4 in 5 Jimmy John’s visitors say they’ve noticed an OOH ad in the last 30 days – 15% more likely to notice than the total population! (79%, Index 115) • Nearly half report they are annoyed by nearly all TV commercials (49%, Index 117) • 63% say they are typically doing other things while they watch TV (Index 121) • More than half say they typically avoid watching TV commercials (57%, Index 115) • More than 2 in 5 say they change the channel when TV ads come on (43%, Index 120) Simmons Winter 2018 NHCS Adult Study 12-month

  19. 7 in 10 McDonald’s visitors say they’ve noticed an OOH ad in the last 30 days – 17% more likely to notice than the total population! (72%, Index 106) • 2 in 5 say they are annoyed by nearly all TV commercials (42%, Index 101) • Half report they typically avoid watching TV commercials (51%, Index 102) • More than half report they are typically doing other things while they watch TV (55%, Index 105) • 2 in 5 say they change the channel when TV ads come on (38%, Index 105) Simmons Winter 2018 NHCS Adult Study 12-month

  20. 3 out of 4 Panda Express visitors say they’ve noticed an OOH ad in the last 30 days – 10% more likely to notice than the total population! (75%, Index 110) • 2 in 5 say they are annoyed by nearly all TV commercials (44%, Index 104) • More than half say they typically avoid watching TV commercials (53%, Index 107) • Nearly 3 in 5 report they typically are involved with other activities while watching television (58%, Index 112) Simmons Winter 2018 NHCS Adult Study 12-month

  21. 4 out of 5 Panera visitors say they’ve noticed an OOH ad in the last 30 days – 18% more likely to notice than the total population! (80%, Index 118) • Nearly half say they are annoyed by nearly all TV commercials (47%, Index 113) • 3 in 5 reportthey typically avoid watching TV commercials (59%, Index 118) • 3 in 5 say they are typically doing other things while they watch TV (65%, Index 124) • 2 in 5 say they change the channel when TV ads come on (41%, Index 114) Simmons Winter 2018 NHCS Adult Study 12-month

  22. 3 out of 4 Papa John’s visitors say they’ve noticed an OOH ad in the last 30 days – 10% more likely to notice than the total population! (74%, Index 110) • More than half say they typically avoid watching TV commercials (55%, Index 109) • 3 in 5 report they are typically doing other things while they watch TV (60%, Index 115 Simmons Winter 2018 NHCS Adult Study 12-month

  23. Almost 4 out of 5 Qdoba visitors say they’ve noticed an OOH ad in the last 30 days – 17% more likely to notice than the total population! (79%, Index 117) • More than 3 in 5 reportthey typically avoid watching TV commercials (64%, Index 128) • More than half say that nearly all TV advertising annoys them (51%, Index 123) Simmons Winter 2018 NHCS Adult Study 12-month

  24. 7 in 10 Sbarro visitors say they’ve noticed an OOH ad in the last 30 days – 7% more likely to notice than the total population! (73%, Index 107) • Half reportthey typically avoid watching TV commercials (50%, Index 105) • More than 2 in 5 say they change the channel when TV ads come on (43%, Index 120) Simmons Winter 2018 NHCS Adult Study 12-month

  25. 3 out of 4 Sonic visitors say they’ve noticed an OOH ad in the last 30 days – 11% more likely to notice than the total population! (75%, Index 111) • More than half say they typically avoid watching TV commercials (53%, Index 107) • Nearly 3 in 5 say they are typically doing other things while they watch TV (59%, Index 114) • 2 in 5 say they change the channel when TV ads come on (40%, Index 112) Simmons Winter 2018 NHCS Adult Study 12-month

  26. Nearly 4 out of 5 Starbucks visitors say they’ve noticed an OOH ad in the last 30 days – 15% more likely to notice than the total population! (78%, Index 115) • 3 in 5 reportthey typically avoid watching TV commercials (60%, Index 120) • 2 in 5 report they change the channel when TV ads come on (42%, Index 118) • 2 in 3 say they are typically doing other things while they watch TV(64%, Index 123) Simmons Winter 2018 NHCS Adult Study 12-month

  27. Nearly 3 in 4 Taco Bell visitors say they’ve noticed an OOH ad in the last 30 days – 7% more likely to notice than the total population! (73%, Index 107) • More than half reportthey typically avoid watching TV commercials (53%, Index 107) • 2 in 5 report they change the channel when TV ads come on (39%, Index 109) • Nearly 3 in 5 say they are typically doing other things while they watch TV(57%, Index 110) Simmons Winter 2018 NHCS Adult Study 12-month

  28. Nearly 3 in 4 Wendy’s visitors say they’ve noticed an OOH ad in the last 30 days – 8% more likely to notice than the total population! (73%, Index 108) • Half say they typically avoid watching TV commercials (52%, Index 104) • Almost 3 in 5 report they are typically doing other things while they watch TV (58%, Index 111) Simmons Winter 2018 NHCS Adult Study 12-month

  29. Nearly 3 in 4 White Castle visitors say they’ve noticed an OOH ad in the last 30 days (72%) • They are 6% more likely to notice than the total population! (Index 106) • 2 in 5 report they change the channel when TV ads come on (41%, Index 114) Simmons Winter 2018 NHCS Adult Study 12-month

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