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Big Data’s Use In Big Companies

Explore the role of big data in large companies, its collection methods, and its application in marketing and operations. This piece highlights both the benefits and challenges, including privacy concerns, censorship issues, and accuracy questions. Using a light-hearted anecdote about disappearing spoons, we delve into how data influences consumer behavior and advertising. Understand the future implications of big data on business practices, decision-making, and customer engagement.

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Big Data’s Use In Big Companies

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Presentation Transcript

  1. Big Data’s Use In Big Companies Ryan Hopf

  2. What Is Big Data?

  3. How Is It Collected?

  4. How Is It Used? • Marketing • Operations

  5. A dude at work was complaining that his spoons were slowly disappearing from the lunch room. He had brought 6 to work and he was down to 2. Everyone else in his lab hatched this plan: Every time someone sent him an email, at the bottom, in white text (i.e. invisible unless highlighted), everyone would write “SPOON SPOON SPOON SPOON SPOON SPOON SPOON”. We all did this for several weeks (he had a Gmail account) and that’s when he started losing his mind: every website he visited had ads for spoons and flatware! He thought Google was reading his mind.

  6. How Is It Used? • Marketing • Operations

  7. What Are The Benefits

  8. What Are Some Problems • Privacy • Censorship • Pictures/ Video • Accuracy

  9. What Is The Future

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