BIG DATA. MBUS 626-01 - G4. Zoe Mayhook Bailee Neyland Crystal Side Michael Stuber. Big Data. Finding that Diamond in the Rough. Most common interpretation of big data is the systematic analysis of huge volumes of data to find patterns and behaviors that are not readily apparent.
MBUS 626-01 - G4
Zoe Mayhook Bailee Neyland Crystal Side Michael Stuber
“A massive volume of both structured and unstructured data that is so large that it’s difficult to process using traditional databases and software techniques.”
of Big Data
And who should?
Big Data Companies
Wide-scale digitization of information has created many new sources of data
Traditional approaches to managing data don’t support volume, velocity, and variety
New approaches are needed:
The San Leandro California Police Department uses mounted squad car camera’s to routinely photograph license plates while patrolling the area. Millions of these pictures are passed on to the Northern California Regional Intelligence Center, and are analyzed using big data software developed by Palantir.
What are the benefits to photographing, saving, and analyzing license plate information?
2. What do you find most concerning?
Big Data Ethics
Big data is about “building new analytic applications based on new types of data, in order to better serve your customers and drive a better competitive advantage.”