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PREPARING MATERALS. Preparing Material (Readability) Objectives. The student will… Review materials Develop a readability sample based on the text or handout provided in class. Guidelines for Preparing Written Materials (McKenzie). Needs and target population identification.

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Preparing material readability objectives
Preparing Material (Readability) Objectives

  • The student will…

  • Review materials

  • Develop a readability sample based on the text or handout provided in class


Guidelines for preparing written materials mckenzie
Guidelines for Preparing Written Materials (McKenzie)

  • Needs and target population identification.

  • Plan the project (work plan and budget)

  • Audience research (study needs of target population)

  • Material development

    • Style ( key points/behavioral)

    • Organization (sequences/prioritize)

    • Content (understandable and readability)

    • Format (appealing and relevant)


Guidelines for preparing written materials continued
Guidelines for Preparing Written Materials Continued..

  • Graphics and illustrations (positive, easy to understand, and summarize message)

  • Pretesting (test out on target population)

  • Printing (paper color, size, cost)

  • Distribution and training (develop as system and instructions for use)


Graphics
Graphics

  • Use graphics that precisely portray the message

  • Use simple line drawings as opposed

    to complex graphics

  • Use graphics that are appropriate for

    the target audience

  • Use ample white space around graphics

  • Use varying sizes of graphical elements


Readability
Readability

  • Readability formulas (SMOG, FOG, FRY) are based on a system that compares the number of sentences in relation to the number of multi-syllable words within a passage.

    In Addition…


Readability continued
ReadabilityContinued..

  • Avoid using slang words

  • Avoid use of technical jargon

  • Use active vs. passive phrases

    Active: “Eat five servings of fruits and vegetables per day.


Readability continued1
ReadabilityContinued..

Passive: “For better health, five servings of fruit and vegetables should be eaten every day.”

  • Use power words, like free, offer, amazing, easy, it’ here, last chance, at last, results


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