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PREPARING MATERALS. Preparing Material (Readability) Objectives. The student will… Review materials Develop a readability sample based on the text or handout provided in class. Guidelines for Preparing Written Materials (McKenzie). Needs and target population identification.

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preparing material readability objectives
Preparing Material (Readability) Objectives
  • The student will…
  • Review materials
  • Develop a readability sample based on the text or handout provided in class
guidelines for preparing written materials mckenzie
Guidelines for Preparing Written Materials (McKenzie)
  • Needs and target population identification.
  • Plan the project (work plan and budget)
  • Audience research (study needs of target population)
  • Material development
    • Style ( key points/behavioral)
    • Organization (sequences/prioritize)
    • Content (understandable and readability)
    • Format (appealing and relevant)
guidelines for preparing written materials continued
Guidelines for Preparing Written Materials Continued..
  • Graphics and illustrations (positive, easy to understand, and summarize message)
  • Pretesting (test out on target population)
  • Printing (paper color, size, cost)
  • Distribution and training (develop as system and instructions for use)
graphics
Graphics
  • Use graphics that precisely portray the message
  • Use simple line drawings as opposed

to complex graphics

  • Use graphics that are appropriate for

the target audience

  • Use ample white space around graphics
  • Use varying sizes of graphical elements
readability
Readability
  • Readability formulas (SMOG, FOG, FRY) are based on a system that compares the number of sentences in relation to the number of multi-syllable words within a passage.

In Addition…

readability continued
ReadabilityContinued..
  • Avoid using slang words
  • Avoid use of technical jargon
  • Use active vs. passive phrases

Active: “Eat five servings of fruits and vegetables per day.

readability continued1
ReadabilityContinued..

Passive: “For better health, five servings of fruit and vegetables should be eaten every day.”

  • Use power words, like free, offer, amazing, easy, it’ here, last chance, at last, results