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CHAPTER

Five. Analyzing the Audience. CHAPTER. Egocentrism. The tendency of people to be concerned above all with their own values, beliefs, and well-being. Factors of Demographic Audience Analysis. Age Gender Racial, ethnic or cultural background Religion Group membership.

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CHAPTER

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  1. Five Analyzing the Audience CHAPTER Stephen E. Lucas 2001 All rights reserved.

  2. Egocentrism The tendency of people to be concerned above all with their own values, beliefs, and well-being. Stephen E. Lucas 2001 All rights reserved.

  3. Factors of Demographic Audience Analysis • Age • Gender • Racial, ethnic or cultural background • Religion • Group membership Stephen E. Lucas 2001 All rights reserved.

  4. Factors of Situational Audience Analysis • Size of the audience • Physical setting • Disposition toward the topic • Disposition toward the speaker • Disposition toward the occasion Stephen E. Lucas 2001 All rights reserved.

  5. Fixed-Alternative Questions Questions that offer a fixed choice between two or more alternatives. Have you ever engaged in volunteer work for a community, religious, or charitable organization? Yes______ No_______ Stephen E. Lucas 2001 All rights reserved.

  6. Scale Questions Questions that require responses at fixed intervals along a scale of answers. If you have engaged in volunteer work, how would you rate the experience? very somewhat somewhat very rewarding rewarding neutral unrewarding unrewarding Stephen E. Lucas 2001 All rights reserved.

  7. Open-Ended Questions Questions that allow respondents to answer however they want. If you have worked as a volunteer, do you plan to do so again? Why or why not? Stephen E. Lucas 2001 All rights reserved.

  8. Any Vocabulary • Look up vocabulary at the end of chapter not covered in Powerpoint Slides. Stephen E. Lucas 2001 All rights reserved.

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