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Five. Analyzing the Audience. CHAPTER. Egocentrism. The tendency of people to be concerned above all with their own values, beliefs, and well-being. Factors of Demographic Audience Analysis. Age Gender Racial, ethnic or cultural background Religion Group membership.

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Presentation Transcript
slide1

Five

Analyzing the Audience

CHAPTER

Stephen E. Lucas 2001 All rights reserved.

egocentrism
Egocentrism

The tendency of people to be concerned

above all with their own values, beliefs,

and well-being.

Stephen E. Lucas 2001 All rights reserved.

factors of demographic audience analysis
Factors of Demographic Audience Analysis
  • Age
  • Gender
  • Racial, ethnic or cultural background
  • Religion
  • Group membership

Stephen E. Lucas 2001 All rights reserved.

factors of situational audience analysis
Factors of Situational Audience Analysis
  • Size of the audience
  • Physical setting
  • Disposition toward the topic
  • Disposition toward the speaker
  • Disposition toward the occasion

Stephen E. Lucas 2001 All rights reserved.

fixed alternative questions
Fixed-Alternative Questions

Questions that offer a fixed choice between

two or more alternatives.

Have you ever engaged in volunteer work

for a community, religious, or charitable

organization?

Yes______

No_______

Stephen E. Lucas 2001 All rights reserved.

scale questions
Scale Questions

Questions that require responses at fixed

intervals along a scale of answers.

If you have engaged in volunteer work, how

would you rate the experience?

very somewhat somewhat very

rewarding rewarding neutral unrewarding unrewarding

Stephen E. Lucas 2001 All rights reserved.

open ended questions
Open-Ended Questions

Questions that allow respondents to answer

however they want.

If you have worked as a volunteer, do you plan to do so again? Why or why not?

Stephen E. Lucas 2001 All rights reserved.

slide8

Any Vocabulary

  • Look up vocabulary at the end of chapter not covered in Powerpoint Slides.

Stephen E. Lucas 2001 All rights reserved.