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INCLUSIVE DESIGN AND DESIGN EXCLUSION Hua Dong and John Clarkson Engineering Design Centre Inclusive Design Definition:

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inclusive design and design exclusion

INCLUSIVE DESIGN AND DESIGN EXCLUSION

Hua Dong and John Clarkson

Engineering Design Centre

inclusive design
Inclusive Design

Definition:

An approach to the design of mainstream products and services that are ‘accessible and usable by as many people as reasonably possible, without the need for adaptation or specialist design.’

BS 7000 Part 6. British Standards Institute, 2005

inclusive design3
Inclusive Design

Context:

Market pull: e.g. Population ageing

Technology push: e.g. Mobile technology

Legislation: e.g. Disability Discrimination Act

...

design exclusion
Design Exclusion

Definition:

Design exclusion arises when product demands exceed the actual capability of targeting users for interacting with the product.

design exclusion5
Design Exclusion

Frustration and exclusion

design exclusion6
Design Exclusion

Example:

Picture: an example of design exclusion

why does design exclude
Why Does Design Exclude?

A contrast:

Designers (Source: Design industry research 2005)

62% of designers are under 40

30% of designers are in their 20s

61% of designers are men

Consumers (Source: UK census 2001)

21% of UK population is over 60

Half of the UK population is now over 46

Fewer men than women at all ages over 21

how to design inclusively
How to Design Inclusively?

Empathise users

Pictures to illustrate two methods of empathising users

how to design inclusively9
How to Design Inclusively?

Involving users in the design process

Case study 1: ‘Kettlesense’

Case study 2: B&Q DIY tools

Case study 3: Rx hand tools

Case study 4: Tools for pieceworkers

case study 1
Case Study 1

Kettlesense

Three slides: (Credit: Alloy Total Product Design)

Slide 1: project background

Slide 2: an image of ‘Kettlesense’

Slide 3: a picture showing the ‘critical user forum’

case study 2
Case Study 2

B&Q DIY tool

Three slides: (Credit: HHRC and Matthew White)

Slide 1: project background

Slide 2: an image of Gofer screw driver

Slide 3: a picture showing user groups involved

case study 3
Case Study 3

Rx hand tool

Three slides: (Credit: Ergonomidesign)

Slide 1: project background

Slide 2: an image of Rx hand tool

Slide 3: a standard procedure of user testing

case study 4
Case Study 4

Tools for manual pieceworkers

Three slides: (Credit: HHRC and Yoko Tsurumaru)

Slide 1: project background

Slide 2: an image of the tools for pieceworkers

Slide 3: a picture showing users using the tools

conclusion
Conclusion

Some design exclusion may be seen as a reflection of gender inequalities on design practice, however, by effectively working with users, designers can develop more inclusive solutions, thus countering such design exclusion.