Alex Waldrop President & CEO National Thoroughbred Racing Association - PowerPoint PPT Presentation

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Alex Waldrop President & CEO National Thoroughbred Racing Association PowerPoint Presentation
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Alex Waldrop President & CEO National Thoroughbred Racing Association

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Alex Waldrop President & CEO National Thoroughbred Racing Association
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Alex Waldrop President & CEO National Thoroughbred Racing Association

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  1. Alex WaldropPresident & CEO National Thoroughbred Racing Association

  2. NTRA Mission • Increase the popularity of horse racing in North America • Improve the economics of racing for industry stakeholders

  3. NTRA Strategy • Marketing • Advocacy • Communications • Integrity

  4. NTRA Funding • Member dues • Program fees • Check off program • NTRA Advantage

  5. NTRA Advantage Sales • Total sales of over $387 million since 2002 • Annual sales have increased yearly from $14 million to over $116 million • 2008 will likely to show declines

  6. NTRA Advantage Sales Total in millions

  7. NTRA Member Savings • Total savings of over $55 million since 2002 • Annual savings have increased yearly from $2.4million to over $17million

  8. Member Savings Total in millions

  9. Why NTRA Advantage Works • Leverages purchasing power to attract sponsors • Delivers real savings to the industry • Pays sales development fees to NTRA • Partners with other equine associations • Adapts for end users

  10. How NTRA Advantage Works • Employs ten sales representatives in North America • Services other equine associations • Reaches over 1 million members worldwide • Displays partner deals at industry events • Advertises partner deals in 20+ publications

  11. Equine Partners

  12. NTRAAdvantage Partners • Tied to sales results not rights fees • Based on pay for performance • Support NTRA events and programs

  13. NTRA Advantage Revenue • Total revenue of over $34million since 2002 • Annual revenue have increased yearly from $1.2million to over $7 million

  14. NTRA Advantage Revenue Total in millions

  15. NTRA Advantage Partners