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Alex Waldrop President & CEO National Thoroughbred Racing Association PowerPoint Presentation
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Alex Waldrop President & CEO National Thoroughbred Racing Association NTRA Mission Increase the popularity of horse racing in North America Improve the economics of racing for industry stakeholders NTRA Strategy Marketing Advocacy Communications Integrity NTRA Funding Member dues

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Presentation Transcript
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Alex WaldropPresident & CEO

National Thoroughbred Racing Association

ntra mission
NTRA Mission
  • Increase the popularity of horse racing in North America
  • Improve the economics of racing for industry stakeholders
ntra strategy
NTRA Strategy
  • Marketing
  • Advocacy
  • Communications
  • Integrity
ntra funding
NTRA Funding
  • Member dues
  • Program fees
  • Check off program
  • NTRA Advantage
ntra advantage sales
NTRA Advantage Sales
  • Total sales of over $387 million since 2002
  • Annual sales have increased yearly from $14 million to over $116 million
  • 2008 will likely to show declines
ntra advantage sales7
NTRA Advantage Sales

Total in millions

ntra member savings
NTRA Member Savings
  • Total savings of over $55 million since 2002
  • Annual savings have increased yearly from $2.4million to over $17million
member savings
Member Savings

Total in millions

why ntra advantage works
Why NTRA Advantage Works
  • Leverages purchasing power to attract sponsors
  • Delivers real savings to the industry
  • Pays sales development fees to NTRA
  • Partners with other equine associations
  • Adapts for end users
how ntra advantage works
How NTRA Advantage Works
  • Employs ten sales representatives in North America
  • Services other equine associations
  • Reaches over 1 million members worldwide
  • Displays partner deals at industry events
  • Advertises partner deals in 20+ publications
ntra advantage partners
NTRAAdvantage Partners
  • Tied to sales results not rights fees
  • Based on pay for performance
  • Support NTRA events and programs
ntra advantage revenue
NTRA Advantage Revenue
  • Total revenue of over $34million since 2002
  • Annual revenue have increased yearly from $1.2million to over $7 million
ntra advantage revenue15
NTRA Advantage Revenue

Total in millions