Agency Set-Up - PowerPoint PPT Presentation

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Agency Set-Up

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  1. Agency Set-Up

  2. Departments within the Agency Account Management Creative Administration Media Studio Graphic Design Print Production Media Consortium Corporation (Media Independent)

  3. DepartmentFunctions

  4. Account Management • 8 personnel comprising of Account Managers and • Executives • Department headed by a Client Services Director • Key role is to manage current client portfolio as well • as acquiring new business • Main liaison between Client and Agency

  5. Creative • Headed by an Executive Creative Director • 3 creative groups comprising of an art director and a copywriter. Their role is to conceptualize creative • work. • 2 visualizers to develop the creative concepts • The design, print production and studio • department is under the per view of the Executive • Creative Director

  6. Studio • Headed by a Studio Manager and 2 FA artist • Develop Final Artwork for all print work • Archiving masterfiles

  7. Print Production • Comprising a Production Manager • Main liaison with 3rd party suppliers • Responsible for negotiating all 3rd party • cost (excluding AV production) • Supervise all print production work in terms • of overall quality

  8. Graphic design • 2 graphic designers working closely with the Art Directors and Creative Director • Conceptualize and Visualize logos, • packaging and website

  9. Finance & Administration • Under the per view of the COO • Accountant and administrative clerk • Responsible for all financial and • administrative matters

  10. Media • Consisting of a Media Director and Planner • Main liaison with the media independent agency • All media requests will be channeled to the media department • Update Client and Agency personnel on all developments within the media scene • Negotiate contract rates on behalf of Clients • Conceptualize media ideas • Develop media proposals

  11. Our Culture &Values

  12. Working culture • Practice “open door” concept • No hierarchy • All departments and employees work as a team • Family oriented • Take responsibility and accountability • Very casual atmosphere We believe that everyone within the Agency mustcontribute to the business

  13. Our values • Warm • Approachable • Opinionated Communications is a people business.Our key asset are our employees, hence it is vitalthat we nurture and monitor their progress constantly to ensure optimum results

  14. Some samplework

  15. Wrigleys Eclipse Magazine Ad

  16. Olympus Mju 790SW Divers Ad

  17. Olympus Mju 790SW Mountain Biker Ad

  18. Gardenia Breakthru Ad Gardenia Breakthru Ad – Better than wholemeal bread

  19. NAZA RIA Press Ad

  20. NAZA Bestari Press Ad