Types of Advertising. InstitutionalPromotes organizational images, ideasAdvocacyPromotes a point of view on a public issue. Types of Advertising. ProductPromotes product uses, features, benefitsPioneer (new products, industry associations, market leaders)Product category advertising, builds primary demandCompetitivePromotes a brand\'s special features, uses, benefitsComparative (Direct)Specifically compares two or more brandsReminderServes to remind target about existing brand\'s feat1143
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