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Tools of the Trade For Online Campaigns

Tools of the Trade For Online Campaigns. Alan Rosenblatt, Ph.D. Internet Advocacy Center 202.223.1333 alan@joemocracy.com. The Tools. Grassroots Advocacy Systems Content Management Systems Email Blasters/Constituent Relations Managers Media Relations Social Networking Blogging

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Tools of the Trade For Online Campaigns

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  1. Tools of the TradeFor Online Campaigns Alan Rosenblatt, Ph.D. Internet Advocacy Center 202.223.1333 alan@joemocracy.com

  2. The Tools • Grassroots Advocacy Systems • Content Management Systems • Email Blasters/Constituent Relations Managers • Media Relations • Social Networking • Blogging • Fundraising • Virtual Phone Banking • Campaign Data Management and Filing • Other Interesting Tools

  3. Grassroots Advocacy Systems • Primary Function • Capwiz (Capitol Advantage) • Democracy In Action • GetActive • Vocus • Secondary Function • Kintera • Convio

  4. Content Management Systems • Primary Function • Kintera • Convio • City Soft • Joomla • Drupal • Modern Signal • Secondary Function • GetActive • Democracy In Action

  5. Email Blasters &Constituent Relations Managers • Primary • Constant Contact • Kintera • Convio • City Soft • GetActive • Capwiz • Democracy In Action • Free Web-based • Yahoo Groups • Google Groups

  6. Media Relations • Primary Function • Green Media Toolshed • Vocus • Secondary Function • Capwiz

  7. Social Networking • Online Communities • MySpace (90 million+) • Care2 (progressive activists) • Flickr (photo sharing) • YouTube (video sharing) • Eons (for people 50 and older) • Build Your Own Social Network • KickApps • GoingOn • Community Builder

  8. Blogging • Create Your Own Blog • Blogger • Movable Type • Word Press • ElectionBlogger(launching later this week) • Blog in Existing Communities • Personal Democracy Forum • MySpace • Care2 • Monitor Blogs • Technorati

  9. Fundraising • Basic and Cheap • Click and Pledge • Friend to Friend • Teamraiser (Convio)

  10. Virtual Phone Banking • Advokit • Grassroots Enterprise

  11. Campaign Management and Filing • NGP Software • Sage Systems

  12. Other Interesting Tools • PledgeBank (peer motivation) • Google News Alerts • Google Maps • Vlog It (video blogs) • Zoomerang (online surveys) • BzzAgent (buzz marketing)

  13. Tools of the TradeFor Online Campaigns Alan Rosenblatt, Ph.D. Internet Advocacy Center 202.223.1333 alan@joemocracy.com

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