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Chapter Ate

Chapter Ate

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Chapter Ate

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  1. Chapter Ate

  2. Audience Analysis • Audience Analysis – act of gaining an understanding of your audience members and acting on that information • 1) You speak for the audience • 2) Audience is different from you • Avoid ethnocentrism (own viewpoint is standard) • 3) Audiences differ from one another

  3. Benefits of Audience Analysis • 1) Topic selection and shaping (interest and relevance) • 2) Speak at listeners knowledge level • 3) Determines language needed to best communicate message • 4) Decreases chance of alienating/ offending

  4. How to analyze • Types of data (demographic, attitudinal) • Collecting (existing research, host, expert, surveys, listen and observe) • Make sense of data/ apply – (homogeneous versus general audiences)

  5. When To Analyze • Before topic selection • Predetermined topic • Last minute analysis • During a presentation

  6. Understand Speaking Situation • Context analysis – meet expectations and general norms • Types of Contexts • Physical – room size, equipment, etc… • Temporal – time, history, other speeches… • Psychological – moodsand frames of mind

  7. Chapter NINE

  8. Speech Purpose/ Topic • Reason for speaking event • Asked, required or offering • Inform, persuade or mark a special occasion • Where to find a topic • Personal experience • Topics you want to know more about • Others • Browse • Brainstorm

  9. Topic cont… • General Audience interest • Topics about themselves • Current topics • Historic and future-related • Curiosity satisfying • Specific Audience interest • Chapter 8

  10. Thesis Statement • Thesis – one main idea to which everything else in your presentation connects. • True versus False thesis statements • One Synthesizing idea • Benefits of a good thesis • Helps focus on audience • Listeners appreciate a meaningful thesis • Less is more