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SWAP Presentation

SWAP Presentation. The Next Generation of Lead Retrieval Experient James Wallace , CMP. SWAP Presentation. SWAP ™ Demo. Demo Show Credentials:

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SWAP Presentation

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  1. SWAP Presentation The Next Generation of Lead Retrieval Experient James Wallace , CMP

  2. SWAP Presentation SWAP™ Demo • Demo Show Credentials: • Web mobile: https://swapwebmobile.experient- inc.com/ProductActivation.aspx (this also works for iPhone and Android users, they must download the app first) • Activation code: 0000000000000000 (16 zeros) • Badge ID#: 0 • Use badge range 1001-1010 to capture leads

  3. SWAP Presentation SWAP: What is it? • Lead capture smartphone app • Native app for: • iPhone • iPad • iPod touch • Android • Web-based app for all other data-aware smartphones

  4. SWAP Presentation SWAP: how does it work? • Exhibitors purchase SWAP from Experient lead retrieval sales rep or on our Exhibitor portal • Email directs them to download SWAP • Apple’s iTunes store • Google’s Android Marketplace • Web address provided by show organizer • Email contains activation code

  5. SWAP Presentation SWAP: how does it work? • Attendees all have unique numbers printed on badges • Number links to attendee data in registration database • Exhibitor inputs number into app • All demographic info is captured

  6. SWAP Presentation Features for exhibitors • Integrates w/ registration database • Covers all ‘data-aware’ smartphones • Capture leads per salesperson and aggregate • Take notes within each lead • Qualifying questions • Native app off-line mode: NOT dependent upon continuous cellular connectivity • Can export list of leads • Each salesperson can view their leads on their device • Can view leads in DecisionPoint

  7. SWAP Presentation Benefits for exhibitors • Flexibility to use own smartphone devices • Increase productivity: each salesperson can have own lead device • Capture leads anywhere: sessions, meetings, events, in the hallway, on the bus, etc. • No longer tied to just the booth • Measure productivity (quantity & quality of leads) of each salesperson • Ability to get deeper information: person who took lead and notes identified • Can use SWAP app, Optium readers or both

  8. SWAP Presentation Benefits for exhibitors • Increased timeliness of leads • Leads are available in minutes • Can follow-up using various means at the show or after • Determine best leads through filtering data in • DecisionPoint™ portal • Buying timeframe, available budget, etc. • Measure ROI and prove value of exhibiting • Lead counts, penetration rate, etc. • Efficient alternative • No waiting to pick up or return lead devices

  9. SWAP Presentation Features & benefits for organizers • Show organizer portal in DecisionPoint • Both SWAP and reader lead data are reported together • Leads by hour, day, attendee demographics, exhibitor, etc. • Can print specific exhibitor company reports to discuss lead collection • Prove show floor ROI to attract future exhibitors

  10. SWAP Presentation If you have questions specific to this presentation, please feel free to email: James Wallace VP Experient James.wallace@experient-inc.com Thank you for your time and attention. Now, back to Mark Roth for the introduction of our next panel discussion.

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