1 / 11

Pacific Aviation Directors Workshop Travel Outlook of the Pacific – Magnificent Micronesia

Pacific Aviation Directors Workshop Travel Outlook of the Pacific – Magnificent Micronesia. General Manager Joann G. Camacho Guam Visitors Bureau – Setbision Bisitan Guåhan October 15, 2012. GUAM – The HUB of Micronesia. MICRONESIA BY THE NUMBERS International Arrivals to Guam.

jocelin
Download Presentation

Pacific Aviation Directors Workshop Travel Outlook of the Pacific – Magnificent Micronesia

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Pacific Aviation Directors WorkshopTravel Outlook of the Pacific – Magnificent Micronesia General Manager Joann G. Camacho Guam Visitors Bureau – SetbisionBisitanGuåhan October 15, 2012

  2. GUAM – The HUB of Micronesia

  3. MICRONESIA BY THE NUMBERS International Arrivals to Guam

  4. MICRONESIA BY THE NUMBERS Projected Arrivals to Guam

  5. Branding & Innovative Marketing What is Guam doing to attract over 1 million visitors? • Direct/Traditional Marketing • Omoide, Television, Print Ads • Social Media Marketing • Facebook, Twitter, Weibo, Mixie • ESTA • Local Branding Programs • Håfa Adai Pledge, GIFT, Murals, GMIF, Ko’Ko’ Road Race, GCDA

  6. Opportunities for Travel to ALL of Micronesia • Pacific Asia Travel Association (PATA) • Micronesia Chapter • Joint Marketing/Promotions • Travel Shows (JATA, ITF, MITT) • Social Media • Direct Marketing on Guam • GMIF, Social Media, On-Island Promotions, etc. • BRANDING

  7. PACIFIC ASIA TRAVEL ASSOCIATION • Non-Profit Membership Association • Development of Asia Pacific Travel and Tourism Industry • 120 Members; Including: GVB, UNITED, Bank of Guam, Triple J, PIC, Ideal Advertising, SBDC, etc. • Public-Private Partnership • Enhance sustainable growth • Value & quality of travel & tourism to, from and within the region • PATA Micronesia 1 of 48 Chapters • Chosen by Micronesian Chief Executives (MCES) to represent them as the Regional Tourism Council/Committee • Leverage PATA resources to expand and grow travel

  8. Joint Marketing Promotions • Social Media (SM) • New means of marketing • Hand on information sharing and interaction • Cost effective: Leveraging free SM Platforms to promote the destination • Travel Shows • JATA (Japan) • MITT (Russia) • ITF (Taiwan)

  9. Direct Marketing on Guam • Guam is the 8th busiest international airport in the nation1 • Hawaii Model: • Entry into the Hawaiian Islands is through Honolulu as the central HUB. • Every island markets their individual offerings on Oahu. • Market individual offerings on Guam to the more than 1 million visitors a year. 1Source: US Department of Commerce 2011 Visitors Report

  10. Micronesia Branding and Awareness Campaign/Initiative: Slogan Warmth of each of the islands in Nature and in each Unique Culture Script font-Caring and Welcoming Attitude Colors: Blue - Ocean, peace and tranquility Green-Nature Brown-Earth and Cultural Aspect Typography (Font Style) “Micronesia” Sans Serif font For a young and less-formal image Symbolism: Concept features a Wave over Coconut leaves enclosed in a Circle Blue waves-Natural beauty/Marine Life of the islands of Micronesia Circle-Represents the sense of wholeness and Unity rather than Individual and separate islands

  11. SI YU’OS MA’ASE General Manager Joann G. Camacho

More Related