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Library User Behavior: Qualitative and Quantitative Research Methods

This project proposal outlines methodological approaches, encompassing qualitative measures like content analysis, discourse analysis, focus groups, interviews, and observations alongside quantitative measures such as comparison studies and statistical analysis. It emphasizes critical evaluation of numerical data and the importance of research methodologies in studying library user behavior.

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Library User Behavior: Qualitative and Quantitative Research Methods

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  1. Research Methodologyand Project Proposal Preparation

  2. Types of methodologies • QuaLitative Measures • Descriptive • Numbers not the primary focus • Interpretive, ethnographic, naturalistic • QuaNtitative Measures • N for numbers • Statistical • Quantifiable

  3. QuaLitative measures • Content Analysis • Analyzed course syllabi of library use through discipline and level (Rambler) • Studied online tutorials (öğretici), applying best practices recommendations (Tancheva)

  4. QuaLitative Measures • Discourse(söylev, metin)Analysis • Analyzed student responses in writing and discussions to a short film & compared findings to parallel study with LIS grad Ss (Vandergrift) • Focus Groups • Discussed how participants experience & use the library (Von Seggern & Young) • Studied why students use the Internet and how much time they use it (Wilson)

  5. QuaLitative Measures • Interviews • Studied 25 HS students’ web use for research assignments (Lorenzen) • Looked at what type of information first year students need and how they go about acquiring it (Seamans) • Observation (obtrusive) • Observed students as they conducted online research & noted their activities (Dunn) • Observation (Unobtrusive) • Retrieval of discarded cheat sheets to analyze academic misconduct (Pullen et. al.)

  6. QuaNtitative measures p < .05 • CompareThings • Count Things • Survey People About Things

  7. QuaNtitative measures p < .05 • Comparison studies • Experimental and control groups • Instructional methodologies • Program assessment using before/after analysis of research papers

  8. Be Critical About Numbers • “Every statistic is a way of summarizing complex information into relatively simple numbers.” • How did the researchers arrive at these numbers? • Who produced the numbers and what is their bias? • How can key terms be defined & in how many different ways?

  9. Getting Started • Read to learn; read to analyze • About research methodology • Studies on similar topics • Interesting studies • Non-library studies

  10. Methodology should include • Which kind of research was used? • Discriptive • Exploratory • Causality • Which kind of sampling was used? • Which kind of data was used • Which kind survey methods were used • Which kind of statistical methods were used?

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