Podcasting

1. Podcasting How the iPod changed “radio”

2. What is a podcast? • A podcast (or non-streamed webcast) is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication. • The word combines broadcast/webcast with it’s most popular delivery device, the iPod

3. Defining Features • Direct download, versus streaming media • All files of an “author” reside on a web server and are distributed through a feed • Podcatcher: software that tracks and downloads new/updated content (iTunes) • Files are stored on the user’s computer for listening and/or downloaded to a portable mp3 device • Common audio files: ogg and mp3

4. Agreed-upon definition • A podcast is a digital audio or video file that is episodic; downloadable; program-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software

5. Background • Podcasting began to catch hold with the public in late 2004 • Adam Curry is credited with coming up with the idea to automate the delivery and syncing of textual content to portable audio players • June 2005, Apple released iTunes 4.9 with native support for podcasts

6. Podcasting in business/marketing • Podcasting is often referred to as the godfather of long-form content marketing • What does it mean to be content-driven? • What would a podcast for a real estate agency sound like? What about a record label? Independent restaurant?

7. Podcasting in business/marketing • Podcasts allow you to engage with your audience for a longer period of time through a passive listening medium like digital audio • How are you engaging the audience differently in a podcast, compared to a Facebook page, website or video?

8. Programming • Podcasts are a form of microcasting/narrowcasting • The opposite of broadcasting, microcasting/narrowcasting aims for a smaller, niche audience • Typical podcast topics/content will be very specific • While the term podcast was originally used to describe audio, video podcasts also use this definition

9. Podcasts as promotion

11. 6 Things to Consider Before Starting a Podcast… • Choose your format.Examples: “late night talk show format,” and discusses talking points withguests beforehand, but allows the conversation to evolve on the show; tutorial or lecture on a topic relevant to your business that many people have questions about. • Record a podcast at least once a week. You want to listeners to know when to expect new content. • Find guests with energy. Your guest may be brilliant in their field, but you want someone who's interesting and with whom you can have a good conversation. • Practice. Do two or three practice shows to get the feel for podcasting. • Promote your podcast consistently. Use your other social media platforms, blog, website, etc. to promote your podcast before, during, and after the show has been recorded. • Get ideas from the competition.Visit podcast.com or iTunes to see how other businesses are using podcasts to promote themselves. (Source: Should Your Business Have a Podcast? By: Lindsay LaVine)

12. Links • https://www.youtube.com/watch?v=OFzOjTHUSVc • http://www.apple.com/euro/itunes/charts/podcasts/top10podcasts.html