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Learn about the four types of measurement scales: nominal, ordinal, interval, and ratio. Explore examples of data fitting each scale, its properties, and permissible statistics for analysis. Enhance your statistical knowledge today!
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Levels of Measurement (Click icon for audio) Dr. Michael R. Hyman, NMSU
Types of Measurement Scales • Nominal/categorical • Ordinal/rank order • Interval • Ratio
Nominal/Categorical Data • Zip code of residence • Employment status • Marital status • Gender • Race • Religion • Ethnicity
Ratio Data • Market share • Sales (units and dollars) • Income • Number of salespersons per territory • Number of full-time employed members of household • Number of children in household
Take measurements at highest levelMeasure can’t exceed basic nature of attributee.g., taste
Recap • Levels of measurement • Nominal, ordinal, interval, and ratio • Properties of scales • Order, distance, and origin • Permissible statistics