BBA in Business Analytics Changing Paradigms of Higher Education

1. BBA in Business Analytics Changing Paradigms of Higher Education Data now drive the world. Every day you come across massive data. Your journey from one location to another can provide enormous data, such as the distance you travel, restaurants within your route, how many tolls crossed, potholes on the road, mileage of your car, it’s all data. Data is endless. Thus, it's high time we use every data available for our betterment. In this data-driven world, businesses require tools and methods to figure out problems and make informed decisions to increase productivity. Business analytics is a subcategory of Business Intelligence to create data management solutions applied to extract historical data and present the same to develop insights. Benefits of Business Analytics Tools Enormous data available shall help marketers to gain a better understanding of customers. Knowing about the customers helps improve speed and user experience. Business analytics can help in all domains, including marketing, finance, human resource, to help organisations target their customers and employees to improve quality, productivity, money management, etc. Thus, an individual completing a business analytics course such as BBA Hons in business analytics is recommended to help you land a job. Here are a few benefits of business intelligence.

2. Business Analytics Help Understand Customers Reaching out to the right person at the right time is known as marketing. Marketers are devoted to reaching prospective customers and improving sales. With the help of data, marketers can predict sales, analyse customer behaviour, etc. and increase their efficiency. You receive an email or a push notification from E-Commerce companies right after viewing a product or adding the same to your wishlist. Data helps companies analyse what you like and what you don’t. Data will provide insightful information to reach out to the customers in a better way. What you are interested in buying can help marketers create plans, build marketing campaigns, etc., that could help them persuade sales much faster. “You may also like” and “frequently bought together” sections on e-commerce websites are derived from the big data analysed by the professionals. Big Data Accounts to Big Payoffs Allocating funds for marketing can reduce costs exponentially. Knowing the prospective buyers can improve fund allocation in a better way, i.e. better chance of a conversion. Besides a better conversion, data analysis can help improve employees’ performance, better human resource allocation, etc. can reduce costs. Business Analytics can be used in the following ways to increase the overall revenue of an organisation. 1. Helpful in decreasing physical inventory 2. Get rid of dead product offering. 3. Improve the quality of the product/service using data from the buyers

3. 4. Evaluation of product demand patterns 5. Determining the characteristics of employees with an excellent performance A positive customer experience can also lead to more sales and referrals. Several e-commerce stores ask for your reviews or ratings for a product you bought. With high access to the internet, consumers can now know the reviews via the internet before buying the same. Brand building after analysing the data can also improve sales. Conclusion As per the latest reports of the US Bureau of Labour Statistics, the business analysts’ job outlooks for the year 2019-29 are expected to increase by 11% (much faster than the industry trends). An addition of 93,800 individuals are expected to grow within the specified period. Data is the new oil. Accounting to the benefits of business analytics, the demand for professionals will be increasing over time. More and more universities have been offering professional courses majoring in business analytics. Courses in business analytics, such as BBA in Business Analytics, can be an excellent start to match future demand.