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How Cloud Computing Is Changing the World

How Cloud Computing Is Changing the World. BUS 890 : Robin B. Thieu Business Week August 4, 2008. Article Summary. A major shift in the way companies obtain software and computing capacity is under way as more companies tap into Web-based applications

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How Cloud Computing Is Changing the World

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  1. How Cloud Computing Is Changing the World BUS 890: Robin B. Thieu Business Week August 4, 2008

  2. Article Summary • A major shift in the way companies obtain software and computing capacity is under way as more companies tap into Web-based applications • Merrill Lynch: 2012 = the annual global market for cloud computing will surge to $95 billion (Microsoft=$51 bil, Google=$16 bil, Amazon=$14 bil, Yahoo=$7 bil) • Security and reliability are big challenges • "There's a whole industry emerging,“ says Marc Benioff, Salesforce.com's CEO

  3. Cloud Computing • A definition refers to any situation in which computing is done in a remote location (out in the clouds), rather than on your desktop or portable device. • You tap into that computing power over an Internet connection. "The cloud is a smart, complex, powerful computing system in the sky that people can just plug into." Web browser pioneer Marc Andreessen Source: http://www.businessweek.com

  4. Cloud Users • Starbucks: using the Salesforce.com platform to create its new My Starbucks Idea Web site as an online community. • Rapper 50 Cent: using Ning service to set up a custom-designed site for 200,000 fans • The U.S. Olympic Committee: using AT&T services to handle a busy traffic during the games • Individual programmers and users: using Facebook or Amazon’s data centers to run own applications, blogs, data

  5. Cloud Structure Cloud Benefits: • Cloud = Less Investment (not own data center, hardware; use outside provider of servers, storage, and bandwidth) • Cloud = Scale (tens of thousands of server computers) • Cloud = Flexible and Efficiency Source: http://news.cnet.com

  6. Chapter 8: Strategies for competing in emerging industries - IBM spend $360 million to build a cloud computing data center - Dell • Microsoft's • mantra is • "software plus • services" • AT&T • - Google ally IBM & • Salesforce.com • HP's purchase • of Opsware • - Google Apps • for Free • Amazon’s prices • start at 20cents

  7. PQ + CQ > IQ -------------------------------------------------------- “The World is Flat” – Thomas Friedman

  8. References • Rachael King (2008, 4, 8). How cloud computing is changing the world. Business Week. Retrieved August 6, 2008, from http://www.businessweek.com/technology/content/aug2008/tc2008082_445669.htm?chan=top+news_top+news+index_top+story • Steve Hamm (2008, April, 24). Cloud Computing: Eyes on the Skies. Business Week. Retrieved August 6, 2008, from http://www.businessweek.com/magazine/content/08_18/b4082059989191.htm • Aaron Ricadela (2007, November 16). Computing Heads for the Clouds. Business Week. Retrieved August 6, 2008, from http://www.businessweek.com/technology/content/nov2007/tc20071116_379585.htm • Andrew Lavallee (2008, August 5). AT&T to be provider of cloud computing. Wall Street Journal. Retrieved August 6, 2008, from http://online.wsj.com/article/SB121790207112112419.html?mod=rss_whats_news_us • Martin LaMonica (2008, March 25). Is cloud computing more than just smoke? Cnet News.com. Retrieved August 6, 2008, from http://news.cnet.com/8301-10784_3-9902616-7.html?hhTest=1

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