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The Practices and Popularity of British Bloggers

The Practices and Popularity of British Bloggers. Dr Sarah Pedersen and Dr Caroline Macafee. What is a blog?. Developed in late 1990s Early filter blogs limited to those with necessary programming skills Build your own blog software lead to explosion in the blogosphere

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The Practices and Popularity of British Bloggers

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  1. The Practices and Popularity of British Bloggers Dr Sarah Pedersen and Dr Caroline Macafee

  2. What is a blog? • Developed in late 1990s • Early filter blogs limited to those with necessary programming skills • Build your own blog software lead to explosion in the blogosphere • Blogs – short, dated posts collected on one web page and ordered chronologically. May include links to other blogs or other websites. • Popularity in blogging defined in terms of incoming links.

  3. Methodology • Questionnaire survey and content analysis of 48 British blogs • Using blog-tracking websites globeofblogs.com and Britblog • Bloggers had to be over 18, writing in English and resident in UK

  4. Length of time blogging

  5. Average hours spent blogging in previous week compared to employment and education commitments

  6. Chosen blog host

  7. Sophistication of blog design 1 Unmodified 2 Pasting into template or adding images 3 Adding artwork/deleting or modifying ‘about me’ 4 Template redesigned 5 Custom design

  8. Number of blogs in Technorati top ranks

  9. Blogroll links analysed in terms of gender

  10. Conclusions • British bloggers are diverse in terms of age, time spent blogging and technical ability • High educational attainment (as in the US) • Blogging from home • Women and men approach the construction of their blog differently • British bloggers have to work hard for international recognition.

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