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The Practices and Popularity of British Bloggers. Dr Sarah Pedersen and Dr Caroline Macafee. What is a blog?. Developed in late 1990s Early filter blogs limited to those with necessary programming skills Build your own blog software lead to explosion in the blogosphere

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the practices and popularity of british bloggers

The Practices and Popularity of British Bloggers

Dr Sarah Pedersen and Dr Caroline Macafee

what is a blog
What is a blog?
  • Developed in late 1990s
  • Early filter blogs limited to those with necessary programming skills
  • Build your own blog software lead to explosion in the blogosphere
  • Blogs – short, dated posts collected on one web page and ordered chronologically. May include links to other blogs or other websites.
  • Popularity in blogging defined in terms of incoming links.
methodology
Methodology
  • Questionnaire survey and content analysis of 48 British blogs
  • Using blog-tracking websites globeofblogs.com and Britblog
  • Bloggers had to be over 18, writing in English and resident in UK
sophistication of blog design
Sophistication of blog design

1 Unmodified

2 Pasting into template or adding images

3 Adding artwork/deleting or modifying ‘about me’

4 Template redesigned

5 Custom design

conclusions
Conclusions
  • British bloggers are diverse in terms of age, time spent blogging and technical ability
  • High educational attainment (as in the US)
  • Blogging from home
  • Women and men approach the construction of their blog differently
  • British bloggers have to work hard for international recognition.