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Popularity and Celebrity. NEW271Y – 23 Mar. 2004. Spring Term Test. Tuesday 6 April 2004 – 3:10-5:00 pm In-Class, No Aids Part 1: worth 20% - multiple choice, fill in the blanks, T/F Part 2: worth 50% - make briefs notes on terms, concepts, topics, modes Part 3: worth 30% - short essay.

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popularity and celebrity

Popularity and Celebrity

NEW271Y – 23 Mar. 2004

NEW271Y

spring term test
Spring Term Test
  • Tuesday 6 April 2004 – 3:10-5:00 pm
  • In-Class, No Aids
  • Part 1: worth 20% - multiple choice, fill in the blanks, T/F
  • Part 2: worth 50% - make briefs notes on terms, concepts, topics, modes
  • Part 3: worth 30% - short essay

NEW271Y

definitions
Definitions
  • popularity ad. L. popularitas fellow-citizenship, popular bearing, in late L. population
  • The fact or condition of being approved, beloved, or admired by the people, or by many people; favour or acceptance with the people.
  • Suggests achievements, qualities, skills

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definitions cont
Definitions cont.
  • Celebrity - a famous person, "one who is celebrated."
  • celebrate, f. L. celebr-em renowned.
  • famous for being famous (regardless of what first brought them to fame).
  • Can become celebrity just from having been on TV – even if untoward circumstances

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celebrity
Celebrity
  • Jan 18, 2002 – Monica Lewinsky appeared at a news conference held in honor of her HBO documentary "Monica in Black and White." It largely consists of her answering questions from an audience of HBO staff and college students.
  • The former Whitehouse intern said she made the film partly because she was worried other TV movies being made about her case would perpetuate inaccuracies and misconceptions.
  • What is the biggest misconception people have about her?
  • “That I sought this celebrity by seducing the president and going to the White House with an agenda and turning on him so all of this could happen, so I could enjoy it and make millions of dollars and perpetuate my celebrity," she said. "And that I'm stupid," she added.

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celebrity sister
Celebrity Sister

Associated Press Mar. 15, 2004

NEW YORK - MTV has tapped another Simpson for a new reality show.Ashlee Simpson, the 19-year-old sister of pop star Jessica Simpson, will be the focus of "Ashlee," which will track her attempt to become a recording star. The six-episode series will air this summer."Newlyweds: Nick & Jessica," starring Jessica Simpson and her husband, Nick Lachey, is now in its second season.The new show will follow Ashlee as she records her first album, on Geffen Records, auditions a band and breaks up with her boyfriend."My series will show people all the hard work it takes to cut an album, and I'm excited for everyone to see this and live it right along with me," she said. "I'm really proud of everything that I've accomplished and I can't wait for the MTV audience to see it for themselves!"

NEW271Y

celebrity commodification
Ego ideal

Role of images in production of ego ideal

Star quality

Celebrity production – transformation

commodification

December 29, 1999Slimmer Lewinsky will promote Jenny Craig diet

Jan. 5, 2000

Jenny Craig franchises opt out of Lewinsky ads

Celebrity & Commodification

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commodification
Commodification
  • Celebrity as object for audience consumption
  • Attainable, consumable
  • Cf. Clueless – mobility of social status – central myth of US culture
  • Performability – can be learned, imitated

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celebrity commodity
Celebrity Commodity
  • Today show
  • Updated: 6:49 a.m. ET March  12, 2004
  • It’s time to burn those UGG boots! Spring is just around the corner and to help you get in the cheery mood, celebrity style expert and "Today" contributor Steven Cojocaru offers a look at some of the must-have items and wardrobe secrets of celebs like Jessica Simpson, Britney Spears and Madonna.

NEW271Y

slide11
Penhaligon's Travel Slippers are the "It" travel accessoryPerfect for slipper-ing about the house or strolling along the beach — Jessica Simpson loves the new super-soft Penhaligon’s Travel Slippers and just snapped them up in every color! She is obsessed and said she will be wearing them on her show — because they are so comfy and she can’t bear to take them off! They are made of Buttersoft Lamb Nappa leather and are very springy.The brand new (just launched) spring colors are Peony (pastel pink) and Powder (light blue/gray).Penhaligon’s Travel Slippers, $100. Penhaligons.co.uk.

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slide12
The Generra Jacket is the "It" jacketYou name the “it” girl — and she’s got this “it” jacket: Gwyneth Paltrow, Cameron Diaz, Halle Berry, Sarah Jessica Parker, Demi Moore and Madonna have all purchased the same light pink leather cropped zip-up jacket by the new hot line, Generra (also comes in a silvery gray). It's a great staple — and it’s machine washable.Generra Jacket, $498. Henri Bendel. 1-800-HBENDEL

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fairy tale myth
Fairy Tale Myth
  • Recognition – innate qualities
  • Pretty Woman (1990)
  • Transformation
  • Failure of perception (true worth) indicates moral failure

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pop princess
Pop Princess
  • Britney Spears has become the youngest singer to get a star on the Hollywood Walk of Fame.
  • "This is something that I've dreamt about since I was a little girl. I can't believe I'm actually here with all of you amazing fans," she said.

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slide15
So only ersatz ego ideal can be performed
  • Backlash – cf. Avril
  • Cultural currency loses value
  • Age as factor in loss of value for women

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consumption audiences
Consumption & Audiences
  • Pomo theories of ID
  • Consumption, conformism, simulacra, loss of referent, depthlessness
  • Traditional sources of ID (family, community, nation) in decline – globalization
  • Consumption as alternative
  • Paradox: identical to everyone else

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audience studies
Audience Studies
  • 2 traditions: ‘effects’ & ‘uses’
  • Effects approach – hypodermic model
  • Power of media – domination & control
  • turn audiences into zombies
  • Mechanistic & deterministic
  • Audience as inert mass - Homogeneous, undifferentiated

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uses gratifications approach
Uses & gratifications approach
  • Examines audience engagement
  • Emphasize differences
  • ‘Subjects have histories’
  • textual analysis also emphasizes ambiguities – open – negotiation
  • Plurality of contemporary cultural life

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intermission
Intermission
  • HOLLYWOOD
  • March  22, 2004
  • Jackson's First Accuser May Testify
  • Paris Hilton Thrown From Horse
  • Britney Spears Cancels Concert Due To Injury

NEW271Y