INGLÊS INSTRUMENTAL TEMA: REFERENTES CONTEXTUAIS. PROFESSOR: WALBERTO CAMARÁ.
PROFESSOR: WALBERTO CAMARÁ
Descubra qual é o produto de que trata o texto abaixo.
In 1886, Dr John Pemberton produced a syrup in an old pot in the backyard of his store in Atlanta, USA. The syrup contained a very small quantity of an addictive drug which gave it its name.
The first ad for the drink claimed it was delicious and refreshing. As Dr. Pemberton did not advertise enough, it did not sell well.
Just before he died, in 1888, Dr Pemberton sold the rights to produce the drink to Asa Candler for a few hundred dollars.
Willing to invest a lot of money in advertising, Candler gave away thousands of coupons offering free drinks. He also carried out a large promotion campaign giving away calendars, clocks and many other items for daily use with the name of the product clearly displayed on them.
THE REAL THING
One way of doing this was the introdction of a unique bottle, which was registered as a trademark in 1960. However, in 1985, the company changed the flavor of the drink, but the new product failed and it lost millions of dollars. Nowadays, sales average more than 800 million drinks a day and the company is one of the most admired in the United States.
(Adaptado do texto The Real Thing, de Diane Spiller)