1 / 10

Payroll giving campaigns that have worked for me

Payroll giving campaigns that have worked for me. The Consortium Model The In-house Model The Online Model. The Consortium Model: Childlife. “Working together works and creates a USP”. Formed in 1992 4 charities – 1 ask 3,100 payroll giving donors currently giving

jerome
Download Presentation

Payroll giving campaigns that have worked for me

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Payroll giving campaigns that have worked for me

  2. The Consortium Model • The In-house Model • The Online Model

  3. The Consortium Model: Childlife “Working together works and creates a USP”

  4. Formed in 1992 • 4 charities – 1 ask • 3,100 payroll giving donors currently giving • £5.8m total payroll giving donations received

  5. The In-house Model: NFU Mutual “Incentivised strongly messaged in-house promotions work”

  6. Winner of Best Use of Payroll Giving • Budget £360 – 3 x IPods • Target Sign Up – 6% ACHIEVED 12.6% • Income Target - £3,150 ACHIEVED £7,793 • £5,000 raised on 2nd run

  7. The Online Model: Utilities Warehouse “Easy, quick and efficient”

  8. Big Change chosen because it could be co-branded and personalised • “Donate Your First Hour” of 2012 • Achieved 7.5% staff sign up • Raised £5,063 pa – average gift £18.50/p/mth • Repeated Valentine’s Day, August Charity Week, December

More Related