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Internet Marketing - PowerPoint PPT Presentation


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Internet Marketing. Lead Generation. Internet Lead Name: Joe Smith E-mail: joesmith@gmail.com Address: 164 Jones Road City: Pittsburgh State: PA 11126 Day Phone: 123-456-7890 Evening Phone: 789-456-1230 Best Time to call: Evening Capital to invest: 50,000 – 100,000

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internet marketing

Internet Marketing

Lead Generation

slide2
Internet Lead

Name: Joe Smith

E-mail: joesmith@gmail.com

Address: 164 Jones Road

City: Pittsburgh State: PA 11126

Day Phone: 123-456-7890 Evening Phone: 789-456-1230

Best Time to call: Evening

Capital to invest: 50,000 – 100,000

Investment Time Frame: 3 to 6 months

Preference of location: Florida

Comments: Relocating to Orlando

why internet leads

Why Internet Leads?

Generating leads to respond to existing demand – not creating demand

slide4
Lead Sources

Endless Supply of Sources

Be creative – think out of the box

Don’t be afraid to experiment

The internet is constantly evolving – take advantage of new opportunities

slide5
Overview

FranServe Corporate lead program

Pay Per Click advertising

Third party resources

Franchisor relationships

slide6
FranServe Corporate Lead Program

Leads exclusive to you – No other consultant receives your lead

Arrive in your email box real time

Come from several different websites – draw from a wide selection of franchise seekers – tier 1 $20 – tier 2 $32 – double confirmed desire to speak with a Franserve consultant

Don’t arrive all at once – control of lead flow

Franchise Partner leads and general consulting

Easy to order – support web site – can put on hold for any reason

slide7
Pay Per Click Advertising

Generate leads using major search engines

Google Adwords – Bing – Yahoo

Third Party Assistance for placement

Social Networking

slide8
New Jupiter Media

Designs and manages PPC Campaigns

2005 – one of about 100 Google Gold Providers

All account reps certified by Google

Jason Berkowitz 732-749-9120

www.myadwordexpert.com

Set up fee $995 – 15% of monthly ad spend

slide9
Pay Per Click Resources

Google www.adwords.google.com

Bing www.adcenter.microsoft.com

www.goodkeywords.com

www.redhotmarketing.com

www.ppcgeeks.com

Ultimate Guide to Google Adwords – Perry Marshall

Pay Per Click Search Engine Marketing For Dummies

slide10
Social Networking

LinkedIn – B to B 45 Million+ users

Join Groups – online question and answer

Build a reputation as a category expert

Facebook – over 600 Million searches a month

Franserve University – All on the support website – Webinars on demd

LinkedIn Strategies - Networking Series presented by Frank Agin of AM Spirit Bus. Conn.

Social Media strategies– PR Brigade

Social Media webinars - WSI

slide11
Social Networking Resources

The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff – Clara Shih

Facebook – www.facebook.com/advertising

How To Really Use LinkedIn – Jan Vermeiren

http//blog.linkedin.com

http//www.insidefacebook.com

slide12
Third Party Lead Generation

www.franchiseexpo.com

www.franchiseclique.com

www.franchiseworks.com

www.franchisesolutions.com

www.franchiseforsale.com

www.executive-leads.com - thru Franserve support site - $45-$65 targeted corporate executives - financials/call verified - Eric Guess 214-550-0717

www.5thavenueleads.com – whole menu of options – call verified $45-$76 matched with several Zors and 1 consultant Natalie Nutter 610-871-1651

slide13
Franchisor Relations – Quick Start Your Business

Shrink the portfolio and speak with 30-40 franchisors (our partners) and ask the following:

What makes your business so special

Do you have an Item 19 in your FDD

Who is your ideal candidate

What is your cause of action upon receipt of referral

slide14
Rebound Leads

Tap in to Franchisor Lead Flow – why?

No territory Available

Not financially qualified

Lack of necessary experience or skill sets

Absentee vs. Active ownership