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Universal Studios Orlando College Colors Day

Universal Studios Orlando College Colors Day. Marketing Strategies Presented by: David Benoit Jaclyn Garris Shane Land Austin Moss Wayne Wang. Objectives. To obtain information regarding employee satisfaction and interest in College Colors Day

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Universal Studios Orlando College Colors Day

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  1. Universal Studios Orlando College Colors Day Marketing Strategies Presented by: David Benoit Jaclyn Garris Shane Land Austin Moss Wayne Wang

  2. Objectives • To obtain information regarding employee satisfaction and interest in College Colors Day • Development a clear concise survey that will provide valuable information for event improvement • Provide valuable incentives that will increase participation in the survey

  3. Initiative 1 • Information gathered from the 10 questions survey: • demographics of UO employees • education level • Interest in further education • thoughts and impressions of event • suggestions for future event • Evaluation of the survey must be consistent • take note of where questions weren't answered or what areas could be improved • debrief with the people who did the interviews to find out what was difficult and what seemed to work. • Recording this information can help you tailor your survey to your community's needs the next time you need to develop a survey and will be helpful

  4. Initiative 2 • Provide rational incentives for survey participation • Free Universal Studios merchandise • Paid day off of work • Hotel stay at affiliated hotels • Raffle for scholarship money or tuition • iPod, Wii, etc.

  5. Survey Monkey Universal Studios College Colors Day Survey

  6. Incentives • Prize for submitting survey: • Coupon at local restaurant on property • Discount at park gift shops • Grand Prize: • iPod, iTunes gift card, Harry Potter memorabilia • Free park passes for employee and one guest • One night free at partner hotel • Tickets to a show at Universal Orlando • $200 scholarship to help pay for books, materials, etc needed for school

  7. Challenges/SWOT • Develop a survey that will provide essential information for future event improvement • Generate interest in taking the survey • Our inexperience in the event • Not sure how many employees will attend College Colors Day • Administering the survey online

  8. Conclusion • Incentives provided will drive participation which should equate to a large sample size • Information provided will help increase future employee participation

  9. Questions?

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