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The Fresh Connection

The Fresh Connection. What is The Fresh Connection. Learning experience on supply / value chain management Webbased simulation Blended with training program Tactical /Strategic level Cross functional team Professionals and students. The challenge.

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The Fresh Connection

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  1. The Fresh Connection

  2. What is The Fresh Connection • Learning experience on supply/ value chain management • Webbasedsimulation • Blendedwith training program • Tactical/Strategic level • Cross functional team • Professionals andstudents

  3. The challenge • The Fresh Connection is a producer of fruit juices • suffering severe losses in the last year • poorsupply chain performance • A new management team has been appointedconsisting of fourroles • Sales management • Purchasing management • Supply chain management • Operations management • The assignment is to make the company profitableagain • By making strategicandtacticalchoices

  4. The Simulation –The Supply Chain

  5. Plan Plan Plan Source Deliver Source Make Deliver Make Source Deliver Make Source Deliver Return Return Return Return Return Return Return Return Suppliers’ Supplier Customer’s Customer Customer Internal or External Supplier Internal or External Your Company Source: Adapted from Supply-Chain Council (SCC) SCOR model as basis

  6. “The Fresh Connection” gives a real life supply chain experience within a simulated environment: SCM is not only the responsibility of one function or manager, it is teamwork; Coordinated decision making is critical; A strategy is necessary to have a commondirection How to translate strategyintoaction The quality of the supply chain has a big impact on the companyprofitability The right management information is very important; Internal and external collaboration is key to success. Experience

  7. KeyChallenges • Team / leadership challenges • Communication & decision making • Alignment / consistency • In- andexternalcollaboration • Get out of the box, experiment & learn • Important supply chain topics • supply chain strategy • sales & operations planning (S&OP) • demand management • inventory management • operations management • supplier management

  8. Performance evaluation Costs Operational costs Improvement projects highest ROI Revenue Price: Customer satisfaction Volume: Portfolio Investments Workingcapital Equipment Buildings

  9. Individual scores

  10. Quick Tour

  11. Learning with TFC

  12. Learningbyexperiencea lastinglearning effect Learning effect seeing experiencing listening 25% 80% 10%

  13. Training approach • Real Life • Business Simulations (micro cycle) Experience elsewhere Apply • Exercises • Workshops • Break-outs • Coaching Reflect • - Feedback • - Evaluations • Discussions • Presentations Macro cycle Conceptualize • Models & Tools • Presentations • Case studies Klabbers, The Magic Circle, Principles of Gaming & Simulation, 3rd Ed, 2009

  14. The Fresh Connection configurations • The business simulation is highlyconfigurable • # of rounds, decisions per role • # of entities (components, end products, suppliers, customers) • language (now Dutch, English or German) • A simulationcanbe: • static: during the rounds the content does notchange, howeverdifficulty levels canbe set • dynamic: context changes and events canoccur in certainrounds • Simulationscanalsobe customer specificbyincluding or excludingcontent elements or events

  15. Modules around TFC Creating alignment in the value chain SCRM S&OP • Cross functionaltradeoffs • Strategyinto action (level1,2,3) CO2(carbon footprint) ExternalColla-boration KPIs SC fundamentals (e-learning/classroom) • Inventory mgt • Capacity management • Demand management • Supplierrelationmgt

  16. Themesaroundcreatingalignment CreatingAlignment in the Value Chain • Strategyinto action • Sales & Operations Planning • StrategyintoKPI’sand targets • ExternalCollaboration • Supply Chain Risk Management • Managing the carbon footprint

  17. Strategyinto actionLevels in version 2013

  18. Extensionsin version 2013

  19. Trackrecord

  20. History • Since 2008 • 10,000+ professionals • from 500+ companies • in 25+ countries • 5,000+ students • from 40+ universities • In 20+ countries learnedwith The Fresh Connection. • Global Challenge for professionals: 250 teams, 17 countries • Incorporated in severalincompany training programs • Incorporated in severaluniversitylearning programs

  21. The Fresh Connection, a global experience 21 yy

  22. Somecompaniesthat have participated For a complete list go to www.thefreshconnection.biz

  23. Exampleeducation • TU Stuttgart • IMM Ahmedabad • VU University Brussels • University of Würzburg • Copenhagen Business School • TU Hamburg-Harburg • Lund University • University of Verona • KühneLogistics University • University of Twente • LaSalle University, Barcelona • University of Wageningen • MIT • Georgia Tech • VU University Amsterdam • RSM Rotterdam • Vlerick School of Mgt • Stellenbosch University • University of Western Sydney • Curtin University • EADA Barcelona • WU Wien • Arts & Metiers ParisTech • University of Sao Paulo

  24. More info For more information • contact s.hoogervorst@involvation.nl • e-mail info@thefreshconnection.nl • visit our business partner website at www.thefreshconnection.eu • educational organizations can visit www.thefreshconnection.org • for an example of an open competition website please go to www.thefreshconnection.biz • Join us at The Fresh Connection

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