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With technology & marketing joining hands in the recent years the amount of data\nbeing generated from customer interactions, purchase behavior etc. is immense.\nBig data constitutes the huge data sets that include both structured & unstructured\ndata & is too voluminous for data processing software to handle.

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beyond 2017 11 mind boggling big data predictions

BEYOND 2017

11 Mind Boggling Big Data Predictions

With technology & marketing joining hands in the recent years the amount of data

being generated from customer interactions, purchase behavior etc. is immense.

Big data constitutes the huge data sets that include both structured & unstructured

data & is too voluminous for data processing software to handle. Big data growth is

stated to be taking place at more than 40% annually.

2018

Business Intelligence &

big data analytics

They are growing at an alarming

rate & will be worth $18.3

billion by the end of 2017.

Dawn of Cognitive

Computing

Half of all users will interact

with cognitive computing for

big data compiling & analytics.

Surge Of Job Vacancies

In the US alone, more than

180,000 jobs are expected

to be available for analysts &

5 times more in fields of data

management & interpretation.

AI in Decision Making

Over 20% of B2B enterprises

will deploy AI to make decisions

& provide real –time Instructions.

OPTION

2019

PAY

Capitalization Of External data

Almost all Companies will

monetize data by selling it or by

adding value. The numbers will rise

from 70% to a whopping 100%.

Innovative Search Features

Approx. 50% of BI software

queries will be for search features

such as language processing &

voice recognition.

2020

Rise of Faster Info Generation

About 1.7 Megabytes of new

info will be created per second for

every human on the planet.

Digital Data Boom

Digital Data Universe will grow

from 4.4 Zeta bytes to 44 Zeta

bytes i.e. 44 trillion Giga Bytes.

Mobile Marketing is on the rise

The number of smartphone

users will rise to an

amazing 6.1Billion.

Growth of Business Analytics

Acc. To IDC, Big Data &

Business Analytics Market will

grow to over $2013 Billion.

Personalization is The Trend

Hyper personalization in marketing

will reach a significant level with

the use of mobile channels &

connecting data from various

platforms.

2021

2021 will mark the beginning

of a cultural shift towards

Data-driven decision making.

AI will not only help in

marketing & customer support

but will also ensure greater

cybersecurity.

2023

Emails will be aided by IoT

to generate trillions of messages

laden with Personally Identifiable

Information (PII) requiring more

security.

Predictive Analytics is shown

to grow in value to about 17% of

CAGR, from 2017 to 2021.

Sources:

https://www.forbes.com/

https://www.i-scoop.eu/

https://www.datamation.com

http://contexti.com/

www.datacaptive.com