With technology & marketing joining hands in the recent years the amount of data\nbeing generated from customer interactions, purchase behavior etc. is immense.\nBig data constitutes the huge data sets that include both structured & unstructured\ndata & is too voluminous for data processing software to handle.
11 Mind Boggling Big Data Predictions
With technology & marketing joining hands in the recent years the amount of data
being generated from customer interactions, purchase behavior etc. is immense.
Big data constitutes the huge data sets that include both structured & unstructured
data & is too voluminous for data processing software to handle. Big data growth is
stated to be taking place at more than 40% annually.
Business Intelligence &
big data analytics
They are growing at an alarming
rate & will be worth $18.3
billion by the end of 2017.
Dawn of Cognitive
Half of all users will interact
with cognitive computing for
big data compiling & analytics.
Surge Of Job Vacancies
In the US alone, more than
180,000 jobs are expected
to be available for analysts &
5 times more in fields of data
management & interpretation.
AI in Decision Making
Over 20% of B2B enterprises
will deploy AI to make decisions
& provide real –time Instructions.
Capitalization Of External data
Almost all Companies will
monetize data by selling it or by
adding value. The numbers will rise
from 70% to a whopping 100%.
Innovative Search Features
Approx. 50% of BI software
queries will be for search features
such as language processing &
Rise of Faster Info Generation
About 1.7 Megabytes of new
info will be created per second for
every human on the planet.
Digital Data Boom
Digital Data Universe will grow
from 4.4 Zeta bytes to 44 Zeta
bytes i.e. 44 trillion Giga Bytes.
Mobile Marketing is on the rise
The number of smartphone
users will rise to an
Growth of Business Analytics
Acc. To IDC, Big Data &
Business Analytics Market will
grow to over $2013 Billion.
Personalization is The Trend
Hyper personalization in marketing
will reach a significant level with
the use of mobile channels &
connecting data from various
2021 will mark the beginning
of a cultural shift towards
Data-driven decision making.
AI will not only help in
marketing & customer support
but will also ensure greater
Emails will be aided by IoT
to generate trillions of messages
laden with Personally Identifiable
Information (PII) requiring more
Predictive Analytics is shown
to grow in value to about 17% of
CAGR, from 2017 to 2021.