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THE EMERALD CITY OF POSITIVELY MARKETING PUBLIC SCHOOLS

THE EMERALD CITY OF POSITIVELY MARKETING PUBLIC SCHOOLS. WE’RE OFF TO SEE THE WIZARD!!!. THEN – 1950’s. Growing Suburbs New School Buildings Textbooks Fresh From The Publisher Attentive Students Supportive Parents Funds Available. NEWS MEDIA Academic performance Budget cuts Tax revolts

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THE EMERALD CITY OF POSITIVELY MARKETING PUBLIC SCHOOLS

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  1. THE EMERALD CITY OF POSITIVELY MARKETING PUBLIC SCHOOLS

  2. WE’RE OFF TO SEE THE WIZARD!!!

  3. THEN – 1950’s • Growing Suburbs • New School Buildings • Textbooks Fresh From The Publisher • Attentive Students • Supportive Parents • Funds Available

  4. NEWS MEDIA • Academic performance • Budget cuts • Tax revolts • Violent Acts • INCREASED CHOICE • Private schools • Charter schools • Home schools • Open enrollment NOW

  5. DEMOGRAPHICS • Aging Baby Boomers • CYNICISM • Eroding trust

  6. Negativity and Misinformation

  7. PERCEPTION OR REALITY? • Education is an issue that reflects many of our anxieties about: • values • culture • race • crime • taxes • jobs

  8. THERE’S NO PLACE LIKE HOME • We’re the professionals and we know best. • Teacher is the sole provider of learning • One way communication • School and work are separate • Parenting is the parents’ job • I taught them for the first 5 years, now it’s up to you

  9. ASK YOURSELF…AND BE HONEST! • If choice became a reality tomorrow, would my school be the school of choice? • Would I send my child, grandchild, niece or nephew to my school? • Is my campus team equal to or better than the competition? • Are my customers satisfied?

  10. HOW DO WE GET FROM HERE….

  11. TO HERE?

  12. Change the Way We See And Think About The World

  13. NEW DOOR

  14. NEW DOOR ONE WORD

  15. THE ROAD HOME STARTS WITH YOU • Communication • Communication • Communication

  16. IT STARTS WITH YOUR STAFF • Respect/Recognition • Confidence • Knowledge • Customer Service

  17. AND THEN…THE PARENTS • Understand their role • Most important involvement at home • We count on them

  18. AND FINALLY…THE COMMUNITY • Public Relations vs. Public Engagement • Informal vs. Formal • Where are they?

  19. THE ROAD TO THE EMERALD CITY • People (relationships) beat paper just about every time • Perception is reality. The objective is to make them the same. • An invitation to everyone is an invitation to no one.

  20. THE ROAD TO THE EMERALD CITY • The best way to eat crow is fast. • People support what they help to create. • Reach the people who count rather than count the people you reach.

  21. THE ROAD TO THE EMERALD CITY • If behavior is getting you in trouble, words are not going to get you out of it. • Never lie. • Do a good job.

  22. HEART • Truly believe in the importance of public education. • Recognize and truly believe in your heart that your staff, students and their parents are your customers. • Truly believe that customer service must be at the very core of how you run your school.

  23. KNOWLEDGE • Give your staff knowledge, tools and recognition. • Motivate your employees to serve as champions for your school.

  24. COURAGE • Have the courage to aggressively reach out to your community. • Literally, take your school message on the road. • Don't wait for people in your school community to come to you.

  25. YOU’VE HAD THE POWER ALL ALONG..

  26. YOU’VE HAD THE POWER ALL ALONG • Stay true to the mission • Stay true to the kids • Stay true to what you believe

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