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Market opportunities of Aviator sunglasses

Market opportunities of Aviator sunglasses

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Market opportunities of Aviator sunglasses

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  1. Market opportunities of Aviator sunglasses an outline about the history and the development of the “Pornobrille“

  2. invented in 1937 by Ray-Ban • first customer (for years): US Air Force • standard equipment in dogfights and day missions • designed with „form follows function“ • 70s: famous with rock musicians • 80/90s: skateboard community Ray-Ban & The Air Force Origin Facts Types Promoters Statistics Opportunities Further Information

  3. Facts Origin Facts Types Promoters Statistics Opportunities Further Information • high diameter (50 mm +) • thin metal frames • covering entire range of the eye • slightly bulged out • Polarization (since 1941)

  4. Stars of the „Pornobrille“ Origin Types Promoters Statistics Opportunities Further Information • world famous with Tom Cruise in „Top Gun“ • used by porn actors in the early 70s • „Pornobrille“ • fits with a moustache („Pornobalken“)

  5. Market share Market Development Origin Types Promoters Statistics Opportunities Further Information Absolute Market* *in millions

  6. European markets currently under pressure • Chinese manufacturers enter the market • High-class brand provider (= profitable) • Asian markets develop quickly • concentrating on focus groups, such as: • rockstars • pilots • american cops Prospects • journalists • modern business students Origin Types Promoters Statistics Opportunities Further Information

  7. Running with Sunglasses e.V. • Am Eichwald 6 • 27283 Verden/Aller • 2006 issues: • Volkswirtschaftliche Konsequenzen des Pornobrillenhandels • Competence-based Pornobrillen Brand Management • www.rws.us.tt • Just do not take everything serious that comes to your mind ;-) • Sources: Brain, Internet RWS e.V. Origin Types Promoters Statistics Opportunities Further Information