1 / 0

T he next 75- minutes …

T he next 75- minutes … . Critical marketing communications concepts. T he next 75- minutes … . Critical marketing communications concepts. M odern , high impact channels. T he next 75- minutes … . Critical marketing communications concepts. M odern , high impact channels.

jemma
Download Presentation

T he next 75- minutes …

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The next 75-minutes … Critical marketing communications concepts.
  2. The next 75-minutes … Critical marketing communications concepts. Modern, high impact channels.
  3. The next 75-minutes … Critical marketing communications concepts. Modern, high impact channels. Save money and increase enquiry.
  4. Packages found here …TheIdeasGuy.com/CEO
  5. The marketing world ... … has changed forever.
  6. The marketing world ... … has changed for the better.
  7. “I sell B2B. This stuff’s not relevant to my business.”
  8. What do you have budgeted for marketing communications in the coming 12-months? On what will the majority of that money be spent?
  9. Get your message right first …
  10. Message equals … Seek brand clarity
  11. “People can copy what we do,but not who we are.”Martin Daley, Head Of PeopleVirgin Blue
  12. Book a Brand Character WorkshopTheIdeasGuy.com/CEO
  13. Message equals … Seek brand clarity (Get a Copywriter)
  14. Message equals … Seek brand clarity (Get a Copywriter) Develop Key Messages – TheIdeasGuy.com/CEO
  15. Message equals … Seek brand clarity (Get a Copywriter) Develop Key Messages – TheIdeasGuy.com/CEO Rewrite website copy
  16. Message equals … Seek brand clarity (Get a Copywriter) Develop Key Messages – TheIdeasGuy.com/CEO Rewrite website copy Ensure the new voice of your brand lives throughout all marketing activity
  17. Brand Touch Points Staff inductions Phone Answering Packaging Advertising Logo Design Employment Criteria Point-of-Sale Brochures Menus Videos Uniforms Invitations E-Mail Signatures Presentations Store layout Website Employment ads Loyalty Card Social Media
  18. Then worry about where to place it
  19. Your WebsiteIt’s home base & should be set up to S E L L!
  20. Straight from a recent Google press release Create high-quality sites Use original content Write in-depth content Be helpful Be well labeled
  21. TheIdeasGuy.com/CEO 8 Characteristics Of Websites That Generate Solid, Ongoing Enquiry …
  22. 1. Be crystal clear on what you do.
  23. 2. Crystal clear contact information
  24. 3. One page, one message.
  25. 4. Remove all fear.
  26. 5. Capture contact details.
  27. 6. Build in Wordpress.
  28. 7. Keep critical information above the fold.
  29. 8. They contain a blog.
  30. Improve your site with Site BoostTheIdeasGuy.com/CEO
  31. Now the real work begins!
  32. Search Engine OptimisationMake it easy for Google
  33. On-Page SEO
  34. Off-Page SEO YouTube Podcast Blog Forums Social Media Micro Sites Client sites Supplier sites
  35. Start ranking with anSEO PackageTheIdeasGuy.com/CEO
  36. Pay Per Click AdvertisingZero waste. Pay when someone’s ready to buy.
  37. Social Media
  38. Create a channel on ...
  39. “But what would I put on it?!” Office tours Events Webinars How to … Product / service overviews FAQs Meet the staff Testimonials
  40. Podcasts Have your own show. Be the expert.
  41. All this leads back to your website
  42. OutsourcingGet more done
  43. Go in-depth on everything I’ve covered … TheIdeasGuy.com/CEO
More Related