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Why Local University?

Help small business owners in Philadelphia and local university students understand the importance of best practice search engine optimization (SEO) through informative presentations and resources available for download.

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Why Local University?

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  1. Why Local University? Promote best-practice Search Engine Optimization to as many small business owners as possible! NO

  2. Why Philadelphia?

  3. Final Housekeeping Item Presentations available for download at: http://localu.org/phillysurvey

  4. Some Key Terms • SERP – Search Engine Results Page

  5. SERP Anatomy

  6. SERP Anatomy PPC SEO PPC

  7. Some Key Terms • SERP – Search Engine Results Page • SEM – Search Engine Marketing • SEO – Search Engine Optimization • “Natural” or “Organic” results • PPC – Pay Per Click

  8. “Local” or “Pack” Result

  9. Organic vs. Local Two different algorithms… …blended

  10. Terms You Might Not Have Heard Before • URL – “Webpage address” • CMS – Content Management System • HTML • Search-engine friendly code language • Javascript / Flash • Search engine UNfriendly code languages (usually) • NAP – “Name, Address, & Phone number”

  11. http://getlisted.org/resources/glossary.aspx More Terms

  12. 4 Horrible SEO Myths and Pitfalls

  13. #1 Myth About SEO • Myth: “I can guarantee you will rank #1 on Google” • Fact(s): • NO ONE can guarantee placement in organic results • Guaranteed placement is Pay Per Click (Google AdWords, for example)

  14. #2 Myth About SEO • Myth: “I will optimize your Meta Keywords tag” • Fact(s): • NO MAJOR SEARCH ENGINE USES META KEYWORDS IN ITS ALGORITHM. • Title Tags are still very important

  15. Pitfall #1 • Do not build your entire website in Flash • The search engines cannot crawl Flash • Flash can be very expensive—usually not the best option for a first website • Limited use of Flash within HTML is just fine.

  16. Pitfall #2 • Do not use hidden or hard-to-read text • If it is something worth reading, make it big enough and in high enough contrast to read. • The search engines may penalize or ban you for hiding/obfuscating text.

  17. Aaron, over to you…

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