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NABSA Benchmark Survey Highlights: Operations, Equipment Plans, Pricing, and Marketing

This survey highlights the key areas of operation, equipment plans, pricing, and marketing in the bike-share industry. It includes data on system governance, equipment suppliers, financial models, membership types, revenue sources, and NABSA's priorities.

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NABSA Benchmark Survey Highlights: Operations, Equipment Plans, Pricing, and Marketing

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  1. 2016 Benchmark Survey Highlights

  2. NABSA Benchmark Survey – Highlight Areas Operations and Equipment Plans and Pricing Marketing Cost-Benefit Analysis Equity Funding

  3. About the Respondents All but three systems are currently active – Honolulu, Richmond, and Oakland expected launch in 2016-17

  4. About the Respondents 62% of systems are single jurisdiction; 38% multi-jurisdictional

  5. About the Respondents Small: 0 - 250 bikes Medium: 251 - 500 bikes Large: 501 - 1,250 bikes Very Large: 1,251 or more

  6. System Governance Structure

  7. System Operators

  8. Equipment Suppliers

  9. Financial Models

  10. Average Employee FTE by Season and System Size

  11. Types of Memberships Offered Average price single trip/pay by trip: $2.88/30 mins; 24 hour $7.13

  12. Trips by Membership Type

  13. Membership Pricing

  14. Trips Per Bicycle by Size Average: Small = 115 Medium = 350 Large = 362 Extra Large = 546

  15. All Memberships Per Bicycle by Size Average: Small = 31 Medium = 87 Large = 38 Extra Large = 77

  16. Total Revenue by System

  17. Total Revenue Per Bike

  18. Sponsors and Marketing Partners Over three quarters (77%) of systems did not use sponsor brokers (those who did used Spectra, Effix, Outfront, Motivate, and Superlative Group) The average dollar amount from all sponsors was $893.99 per bike. (n = 16) The average dollar amount from station sponsors was $7,045 per station. (n = 8) • Top industries: • Health care • Government • Transportation • University/education • Financial/ banking • Media

  19. Sponsor Revenue Per Bike

  20. Sponsor Revenue by Sponsor Type

  21. Brokers and Subcontractors

  22. Equity Programs/Approaches

  23. Ranking NABSA’s Priorities Priority 1 2 3 4 5 6 7

  24. Questions / Discussion

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