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Is Your Business leveraging Social Media? If not learn how.

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Are You Linkedin To Social Media


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    Presentation Transcript
    are you linkedin to social media

    Are You Linkedin To Social Media

    Is Your Business Linked Into Social Media ? Jay Deragon Social Media Strategist [email_address]

    ul li social media is reaching people

    <ul><li>Social Media is Reaching People </li></ul><ul><li>Conversations Are Creating New Markets </li></ul><ul><li>Technology Has Enabled New Capabilities </li></ul><ul><li>Your Competition Is Applying Social Media </li></ul><ul><li>Consumers Have Shifted to Social Media </li></ul><ul><li>Social Media Has Strategic Implications </li></ul><ul><li>Social Media Is An Art and Science </li></ul><ul><li>Social Media Can Brings Real Results </li></ul><ul><li>Social Media Is More Than Marketing </li></ul><ul><li>If You Don’t Adapt, You May Not Survive </li></ul>Top Ten Reasons To Be Linked Into Social Media <ul><li>Social Media is Reaching People </li></ul><ul><li>Conversations Are Creating New Markets </li></ul><ul><li>Technology Has Enabled New Capabilities </li></ul><ul><li>Your Competition Is Applying Social Media </li></ul><ul><li>Consumers Have Shifted to Social Media </li></ul><ul><li>Social Media Has Strategic Implications </li></ul><ul><li>Social Media Is An Art and Science </li></ul><ul><li>Social Media Can Brings Real Results </li></ul><ul><li>Social Media Is More Than Marketing </li></ul><ul><li>If You Don’t Adapt, You May Not Survive </li></ul>Top Ten Reasons To Be Linked Into Social Media

    a brand new way of understanding markets not just

    … a brand new way of understanding markets, not just another messaging channel. … a brand new way of understanding markets, not just another messaging channel.

    online markets networked markets are beginning

    “ Online Markets... Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.” The Cluetrain Manifesto: The End of Business as Usual : Rick Levine, Christopher Locke, Doc Searls, David Weinberger; Perseus Books ©2000 “ Online Markets... Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.” The Cluetrain Manifesto: The End of Business as Usual : Rick Levine, Christopher Locke, Doc Searls, David Weinberger; Perseus Books ©2000

    ul li communications li ul ul li marketing

    <ul><li>Communications </li></ul><ul><li>Marketing </li></ul><ul><li>Relationships </li></ul><ul><li>Processes </li></ul><ul><li>Commerce </li></ul>Social Media Applies to <ul><li>Communications </li></ul><ul><li>Marketing </li></ul><ul><li>Relationships </li></ul><ul><li>Processes </li></ul><ul><li>Commerce </li></ul>Social Media Applies to

    systemic flow feedback loops capital suppliers

    Systemic Flow Feedback Loops Capital Suppliers Research Development Markets Results Revenue Relationships Systemic Flow Feedback Loops Capital Suppliers Research Development Markets Results Revenue Relationships

    blogs wikis podcasts rss mashups social networks

    Blogs Wikis Podcasts RSS Mashups Social Networks Social Media Involves Tools Blogs Wikis Podcasts RSS Mashups Social Networks Social Media Involves Tools

    because we must hear what the market is saying

    . Because…. We Must Hear What The Market Is Saying…

    customers suppliers and employees the market of

    . Customers… Suppliers… And Employees… The Market of …

    ul li attention businesses and individuals

    . <ul><li>Attention: Businesses and individuals are using the tools of the social web to garner attention from specific consumer markets. </li></ul><ul><li>Attraction: To keep peoples attention focus on design, content and utility are the elements which create stickiness which indicates attractiveness. </li></ul><ul><li>Affinity: Content, design and community are the attributes of creating affinity to the proposition and the users of the online community. </li></ul><ul><li>Audience: Once 1,2 & 3 are accomplished then you have an audience to provide continuous value propositions to in order to reinforce 1,2 & 3. </li></ul>4 “A’s” of Online Social Dynamics

    who what where are the influencers for your

    . Who, What & Where are the Influencers for Your Business?

    18 ul li plan li ul ul li do li ul ul li check

    18. <ul><li>Plan </li></ul><ul><li>Do </li></ul><ul><li>Check </li></ul><ul><li>Act </li></ul>

    20 affinity sort what could you do with social

    20. Affinity Sort What Could You Do With Social Media? Strengths Weaknesses Opportunities Threats

    22 strategy ul li what is the business purpose

    22. Strategy : <ul><li>What is the business purpose? </li></ul><ul><li>What problem needs to be addressed? </li></ul><ul><li>What differential can be created? </li></ul><ul><li>What competitive advantage can be created? </li></ul><ul><li>What market segment can best be served? </li></ul>

    23 objectives ul li what is the business purpose

    23. Objectives : <ul><li>What is the business purpose? </li></ul><ul><li>What problem can be solved? </li></ul><ul><li>Can you create differential? </li></ul><ul><li>What competitive advantage can be created? </li></ul><ul><li>What market segment can best be served? </li></ul>

    24 ul li where are your customers

    24. <ul><li>Where are your customers? </li></ul><ul><li>What conversations are they having? </li></ul><ul><li>How are they engaged? </li></ul><ul><li>Are they using social media? </li></ul><ul><li>Who are the influencers? </li></ul><ul><li>How will social media change your relationships? </li></ul>People :

    27 are you linked into social media

    27. Are You Linked Into Social Media? If Not You Should Be Get Experienced Help and Do It Right Time To Decide : Jay Deragon Social Media Strategist [email_address]