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Linkedin and Social media strategy for treasury

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  1. Linkedinand Social media strategy for treasury Craig FisherHead of Strategy, fisher VISTA CEO TalentNet, LLC Twitter Instagram @Fishdogs 214.394.0909

  2. Prospecting reversed How to get found and Look legitwhen they check you out • Talent and prospect attraction should be attractive • Don’t be a job spammer or sales spammer • Do share great content and tell a good story online

  3. sharing content= more engagement • According to Facebook, photos and videos posted to Facebook create anywhere from 100%–180% more engagement than the average post. • Facebook now demotes edgerank for Page Status Updates with no visuals attached

  4. every person is abrand ambassador

  5. people do businesswith people they • Know • Like • Trust

  6. Social Media Is social (personal)

  7. Be a great resource! Professional Personal Lifestyle Vacations Family Hobbies Humor Company • Career Tips • Financial News • Business News Items • Industry Information • Social Media • Product • Support • Culture Be credible and helpful!

  8. Professional relationships begin with a focused professional • What is your goal? • Who is your target audience? • What message do you need them to hear? Think of your Linkedin profile as A marketing Document to attract Your target audience

  9. Be found! • SEO for your own name • SEO for your search terms • Make sure you have a good profile pic! • If you are going to share content you should look legit when your audience checks you out of traffic from Google organic search results go to the first item listed.

  10. Seo – own your Name The “other” Craig Fisher

  11. Seo – own your search terms No way!! …WAY!

  12. SEO – Use key words • Your name • Locations • Keywords people would use to find you or your company • Skills you recruit for • Company Name • Industry keywords

  13. Uncheck the box

  14. check the box

  15. Use updates strategically

  16. Summary Say what you do Show you’re better Behuman Provide keywords

  17. SEO – experience Job tags (keywords)

  18. 78% of CMOs think that custom content is the future of marketing 50% Nearly 50% of companies now have content marketing strategies 3/5 Of the largest U.S. recruiting teams share 3rd party content on their Linkedin company page

  19. Facebook Graph Search • The most powerful social search engine, period.

  20. Simplewash helps you clean up your Facebook profile.

  21. Build your network • Manage your lists • Share content • 5:1 Ratio

  22. Instagram @fishdogs Statigram works with your Instagram account to help you grow a social-rich media strategy, effectively interact with your community and measure your efforts with metrics. Follow me and see how I do it at

  23. Vine (Apple app) - 'Create short, beautiful, looping videos.’ RESIZE.IT- A site to easily resize all of your images quickly. VISUAL.LY- Beautiful infographics. They even have a CORGI ONE! PIKTOCHART- A way for you to create your own infographics. Time to put down that stock photo. EASEL.LY- Not just a way for you to create infographics, but a way to share too. TABLEAU-Numbers look at tad boring all alone, time to visualize some of that data. WORDLE- Tool to generate sweet word clouds. ISSUU- Create online magazines. If This Then That - 'IFTTT is a service that lets you create powerful connections with one simple statement, if this then that.'  < One of Craig's all-time favorite tools Crowdbooster - 'Crowdbooster offers social media analytics with suggestions and tools to help you improve your online presence.' SocialBro  - 'With SocialBro you can manage and analyze your Twitter Community.‘ Twitter Feed - 'Offers to tweet the last posts published in a blog via the RSS feed.' Buffer -'Easily add great articles, pictures and videos to your Buffer and we automatically share them for you through the day.' Statigram - 'Instagram client online: Great web viewer, social analytics, tools for contests & brand community management.'

  24. The Coolest tool isYou!

  25. Thank you!(YOU ROCK) Craig FisherStrategist  Speaker  Trainer Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting cfisher@fishervista.comTwitter @Fishdogs 214.394.0909