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Linkedin and Social media strategy for treasury. Craig Fisher Head of Strategy, fisher VISTA CEO TalentNet , LLC cfisher@fishervista.com Twitter Instagram @ Fishdogs 214.394.0909. Prospecting reversed How to get found and Look legit when they check you out.

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linkedin and social media strategy for treasury

Linkedinand Social media strategy for treasury

Craig FisherHead of Strategy, fisher VISTA

CEO TalentNet, LLC

cfisher@fishervista.com Twitter Instagram @Fishdogs

214.394.0909

prospecting reversed how to get found and look legit when they check you out
Prospecting reversed How to get found and Look legitwhen they check you out
  • Talent and prospect attraction should be attractive
  • Don’t be a job spammer or sales spammer
  • Do share great content and tell a good story online
sharing content more engagement
sharing content= more engagement
  • According to Facebook, photos and videos posted to Facebook create anywhere from 100%–180% more engagement than the average post.
  • Facebook now demotes edgerank for Page Status Updates with no visuals attached
be a great resource
Be a great resource!

Professional

Personal

Lifestyle

Vacations

Family

Hobbies

Humor

Company

  • Career Tips
  • Financial News
  • Business News Items
  • Industry Information
  • Social Media
  • Product
  • Support
  • Culture

Be credible and helpful!

professional relationships begin with a focused professional
Professional relationships begin with a focused professional
  • What is your goal?
  • Who is your target audience?
  • What message do you need them to hear?

Think of your

Linkedin profile as

A marketing

Document to attract

Your target audience

be found
Be found!
  • SEO for your own name
  • SEO for your search terms
  • Make sure you have a good profile pic!
  • If you are going to share content you should look legit when your audience checks you out

of traffic from Google organic search results go to the first item listed.

seo own your name
Seo – own your Name

The “other” Craig Fisher

seo use key words
SEO – Use key words
  • Your name
  • Locations
  • Keywords people would use to find you or your company
  • Skills you recruit for
  • Company Name
  • Industry keywords
summary
Summary

Say what you do

Show you’re better

Behuman

Provide keywords

seo experience
SEO – experience

Job tags (keywords)

slide18

78%

of CMOs think that custom content is the future of marketing

50%

Nearly 50% of companies now have content marketing strategies

3/5

Of the largest U.S. recruiting teams share 3rd party content on their Linkedin company page

facebook graph search
Facebook Graph Search
  • The most powerful social search engine, period.
slide25

Build your network

  • Manage your lists
  • Share content
  • 5:1 Ratio
slide26

Instagram

@fishdogs

Statigram works with your Instagram account to help you grow a social-rich media strategy, effectively interact with your community and measure your efforts with metrics. Follow me and see how I do it at instagram.com/fishdogs.

slide29

Vine (Apple app) - 'Create short, beautiful, looping videos.’

RESIZE.IT- A site to easily resize all of your images quickly.

VISUAL.LY- Beautiful infographics. They even have a CORGI ONE!

PIKTOCHART- A way for you to create your own infographics. Time to put down that stock photo.

EASEL.LY- Not just a way for you to create infographics, but a way to share too.

TABLEAU-Numbers look at tad boring all alone, time to visualize some of that data.

WORDLE- Tool to generate sweet word clouds.

ISSUU- Create online magazines.

If This Then That - 'IFTTT is a service that lets you create powerful connections with one simple statement, if this then that.'  < One of Craig's all-time favorite tools

Crowdbooster - 'Crowdbooster offers social media analytics with suggestions and tools to help you improve your online presence.'

SocialBro  - 'With SocialBro you can manage and analyze your Twitter Community.‘

Twitter Feed - 'Offers to tweet the last posts published in a blog via the RSS feed.'

Buffer -'Easily add great articles, pictures and videos to your Buffer and we automatically share them for you through the day.'

Statigram - 'Instagram client online: Great web viewer, social analytics, tools for contests & brand community management.'

thank you you rock

Thank you!(YOU ROCK)

Craig FisherStrategist  Speaker  Trainer

Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting

cfisher@fishervista.comTwitter @Fishdogs

214.394.0909