Linkedinand Social media strategy for treasury Craig FisherHead of Strategy, fisher VISTA CEO TalentNet, LLC firstname.lastname@example.org Twitter Instagram @Fishdogs 214.394.0909
Prospecting reversed How to get found and Look legitwhen they check you out • Talent and prospect attraction should be attractive • Don’t be a job spammer or sales spammer • Do share great content and tell a good story online
sharing content= more engagement • According to Facebook, photos and videos posted to Facebook create anywhere from 100%–180% more engagement than the average post. • Facebook now demotes edgerank for Page Status Updates with no visuals attached
people do businesswith people they • Know • Like • Trust
Be a great resource! Professional Personal Lifestyle Vacations Family Hobbies Humor Company • Career Tips • Financial News • Business News Items • Industry Information • Social Media • Product • Support • Culture Be credible and helpful!
Professional relationships begin with a focused professional • What is your goal? • Who is your target audience? • What message do you need them to hear? Think of your Linkedin profile as A marketing Document to attract Your target audience
Be found! • SEO for your own name • SEO for your search terms • Make sure you have a good profile pic! • If you are going to share content you should look legit when your audience checks you out of traffic from Google organic search results go to the first item listed.
Seo – own your Name The “other” Craig Fisher
Seo – own your search terms No way!! …WAY!
SEO – Use key words • Your name • Locations • Keywords people would use to find you or your company • Skills you recruit for • Company Name • Industry keywords
Summary Say what you do Show you’re better Behuman Provide keywords
SEO – experience Job tags (keywords)
78% of CMOs think that custom content is the future of marketing 50% Nearly 50% of companies now have content marketing strategies 3/5 Of the largest U.S. recruiting teams share 3rd party content on their Linkedin company page
Facebook Graph Search • The most powerful social search engine, period.
Build your network • Manage your lists • Share content • 5:1 Ratio
Instagram @fishdogs Statigram works with your Instagram account to help you grow a social-rich media strategy, effectively interact with your community and measure your efforts with metrics. Follow me and see how I do it at instagram.com/fishdogs.
Vine (Apple app) - 'Create short, beautiful, looping videos.’ RESIZE.IT- A site to easily resize all of your images quickly. VISUAL.LY- Beautiful infographics. They even have a CORGI ONE! PIKTOCHART- A way for you to create your own infographics. Time to put down that stock photo. EASEL.LY- Not just a way for you to create infographics, but a way to share too. TABLEAU-Numbers look at tad boring all alone, time to visualize some of that data. WORDLE- Tool to generate sweet word clouds. ISSUU- Create online magazines. If This Then That - 'IFTTT is a service that lets you create powerful connections with one simple statement, if this then that.' < One of Craig's all-time favorite tools Crowdbooster - 'Crowdbooster offers social media analytics with suggestions and tools to help you improve your online presence.' SocialBro - 'With SocialBro you can manage and analyze your Twitter Community.‘ Twitter Feed - 'Offers to tweet the last posts published in a blog via the RSS feed.' Buffer -'Easily add great articles, pictures and videos to your Buffer and we automatically share them for you through the day.' Statigram - 'Instagram client online: Great web viewer, social analytics, tools for contests & brand community management.'
Thank you!(YOU ROCK) Craig FisherStrategist Speaker Trainer Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting email@example.comTwitter @Fishdogs 214.394.0909