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Survival Sweats - PowerPoint PPT Presentation

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Survival Sweats
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  1. Survival Sweats

  2. Survival Adult Abuse Center • Doors for Survival • Build a larger safe house for victims • Currently, 1 of every 3 women are turned away • Our goals • Donate our profits to help accomplish the goals of the Survival House • Volunteer our time to residents • Assist residents with financials • Clean-up events and food drives

  3. Our Product • Black UCM licensed sweatpants • Custom logo has been approved through the University • Feature 50/50 cotton polyester blend fleece for comfort • 8 oz. material • Pockets • Open bottom legs

  4. Target Market • Students – Approx. 11,000 undergraduates • University Faculty and Staff • Family members of UCM students

  5. Promotions • Press release with Survival House • Facebook group • Window paint advertising on cars • Table tents • Flyers • Food drive outside Parker’s on Oct. 10th • Pizza Hut fundraiser on Oct. 19th • Online promotion • www.survivalsweats.com

  6. Market Surveys • 364 survey respondents • 60% (219) of the respondents chose sweatpants • 88% would pay $20 or more

  7. Price • Pre-Sales: $20 per pair • Bulk of 10+: $17 each • Regular Sales: $25 per pair • OR 2 for $40 • Bulk of 10+: $18 each • -XXL sizes are $2 extra • Comparative Price: $26.95 in bookstore

  8. Wristband Price • “Break the Silence, End the Violence” • 500 ordered • 200 were used for promotional reasons • 100 were given to the first pre-sales • 100 are donated to the Survival House for their personal use • The remaining 300 will be sold at $2 each

  9. Financial Forecast Best Case Worst Case • Income : $8,685 • Expenses : $5,397 • Net Profit : $3,388 • Debt Service Coverage Ratio : 1.3699 • Income : $11,040 • Expenses : $5,321 • Net Profit : $5,719 • Debt Service Coverage Ratio : 2.3025

  10. Financial Analysis We have already presold 126 pairs of sweatpants!

  11. Loan Request • We are asking for a loan of $2,500 to cover all the initial costs of the product.

  12. Inventory • Supplier and Supplier Reputability • Terms and Condition of Sale • Central Logos and Better Ideas • Storage Facility • Insurance

  13. Questions or Comments?