Master's in Digital Marketing Management

1.  Introduction to Digital Marketing Digital marketing is the use of digital channels to market products. Also known as online marketing, digital marketing promotes brands and connects them to potential customers via the internet. It takes many forms, including: Search engines.

2. website design and development Web design and development is an umbrella term that describes the process of creating a website. Like the name suggests, it involves two major skill sets: web design and web development. Web design determines the look and feel of a website, while web development determines how it functions

3. search engine optimization SEO stands for 'Search Engine Optimization', which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages (SERPs). Remember, the higher the website is listed, the more people will see it.

4. Pay-Per-Click PPC or pay-per-clickis a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on

5. social media marketing Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.

6. Email Marketing Email marketing is a type of direct digital marketing method that uses emails to engage with a business's audiences. It involves sending promotional or informational content. Email marketing is typically used to create product or brand awareness and generate leads or sales.

7. Content Marketing Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.

8. Mobile marketing Mobile marketingis an advertising activity that uses mobile devices, such as text promos and apps via push notifications. Mobile marketing audiences are grouped by behaviors and not by demographics. Mobile marketing is a subset of mobile advertising.

9.  Video Marketing Video marketing describes the use of video content to promote or inform audiences about your brand and products. Brands can use video across a variety of digital channels and formats, including their own website, social media marketing, programmatic advertising, and more.

10. Analytics and Measurement Analytics and measurement isn't just about collecting your data. It's about knowing what data to look at and how to look at it. Ultimately, fully integrated analytics services can lead to the discovery of powerful target audience and customer insights for your organisation.

11. Case Studies and Best Practices Acase study is a detailed analysis of a specific situation or incident, while best practices are proven methods for achieving a particular goal

12. Thank You Submitedby Jiya DICS Innovatives