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Josh cochran Shannon delbozque Samuel hawley

Sprint's Outstanding Overdrive The mobile Wi-Fi hotspot can connect five devices via 3G and 4G networks By Cliff Edwards. Josh cochran Shannon delbozque Samuel hawley. Sprint's Outstanding Overdrive. Sprint History. 1899 -Sprint founder Cleyson Brown begins Brown Telephone Company

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Josh cochran Shannon delbozque Samuel hawley

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  1. Sprint's Outstanding OverdriveThe mobile Wi-Fi hotspot can connect five devices via 3G and 4G networks By Cliff Edwards Josh cochran Shannon delbozque Samuel hawley

  2. Sprint's Outstanding Overdrive Sprint History • 1899 -Sprint founder Cleyson Brown begins Brown Telephone Company • 1975- Brown Telephone Company becomes Sprint and launches first Public Data Network • 1992-Makes history as first carrier to offer commercial Internet access • 2004-Sprint Nextel merger is announced

  3. Sprint's Outstanding Overdrive Sprint History • Legacy of Innovation • Completed the first nationwide, 100% digital, fiber-optic network • First carrier to offer commercial Internet access • First major company to provide local, long distance and wireless services • First carrier to provide access to live streaming video

  4. Sprint's Outstanding Overdrive Sprint Nextel Corporation Background • Customer-focused company strategy • Nation's largest independent local telephone provider • No. 3 U.S. carrier behind Verizon Wireless and AT&T • Two wireless networks serving more than 48 million customers

  5. Sprint's Outstanding Overdrive Chapter 4-Evaluating the Competition • Oligopolistic competitive market structure • Few major carriers in U.S. with especially fierce competition between Verizon Wireless, AT&T, and Sprint • Any action of one seller is noticed and reacted to by the other sellers • Competition for target customers based on: • Price for benefits offered and service offered • Product selection and location or access • Customer experience

  6. Sprint's Outstanding Overdrive Strengths Weaknesses • Connect 5 wifi devices • Easy to use • Great for traveling • Display screen • Data usage • Connection speed • Limited battery life • Limited use of 4G • Reverts to 3G in weak signaled areas

  7. Competition Sprint Leap-Frogs Previous technologies • Verizon MiFi • As many as 5 Wi-Fi enabled devices • $100 after $50 rebate w/ 2-year service agreement • Access to Verizon mobile 3G network • Only weighs 2.05 oz

  8. Questions?

  9. Sources • http://www.businessweek.com/technology/content/mar2010/tc20100326_445051.htm • http://www.youtube.com/watch?v=4y4z8zSHrjM • http://www.youtube.com/watch?v=TwV4XJJAAas

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