going global with hp enterprise campaigns in the era of change management n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Going Global with HP Enterprise Campaigns in the Era of Change Management PowerPoint Presentation
Download Presentation
Going Global with HP Enterprise Campaigns in the Era of Change Management

Loading in 2 Seconds...

play fullscreen
1 / 7

Going Global with HP Enterprise Campaigns in the Era of Change Management - PowerPoint PPT Presentation


  • 124 Views
  • Uploaded on

Going Global with HP Enterprise Campaigns in the Era of Change Management. Challenges and Accomplishments. Jay Mellman Sr. Director, WW Marketing. Situation Analysis. Initial 30-60 Day Goals. Develop new global campaign processes and structure.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Going Global with HP Enterprise Campaigns in the Era of Change Management' - jason


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
going global with hp enterprise campaigns in the era of change management
Going Global with HP Enterprise Campaigns in the Era of Change Management

Challenges and Accomplishments

Jay Mellman

Sr. Director, WW Marketing

initial 30 60 day goals
Initial 30-60 Day Goals
  • Develop new global campaign processes and structure
  • Establish new “solutions” focus to complement product marketing
  • Reorganize and build new marketing organization
  • Align to new HP remote working models
  • Drive transformation from mid-market value player to global enterprise networking player
hp networking campaign flow and themes
HP Networking Campaign Flow and Themes

Liberate your network: PR themes, etc.

Change the rules of networking: 3Com, customer momentum, point of view pillars (simplicity, better service, better TCO)

Impact of networking innovation on CI: FlexFabric and data center networking, branch office and application services, etc.

Change the rules of networking: Promote combined HPN with PoV pillars

Liberate your network

Change the rules of networking: HPN with PoV pillars with solution examples. Highlight how Data Center, UC&C, mobility, security, mgmt deliver the core PoV values

Change the rules: Allow limited regional flexibility for opportunistic targeting. Limit product promotion, but target customer purchase areas

Liberate your network: TCO, specific promos, regional flexibility during transition to new campaign. Focus on MDF spend for demand gen, close alignment with new campaign