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Pappa Flock, a rising Sydney-based chicken chain, has launched two new outlets at Macquarie Centre and Marrickville. Known for its viral marketing, vibrant atmosphere, and hand-breaded tenders, the brand continues its rapid expansion across New South Wales.
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Pappa Flock Opens Two New Hotspots Source: Monkish.com.au
Brand Introduction • Pappa Flock is a Sydney-based fried chicken chain that launched in 2023. Known for its hand-breaded free-range chicken tenders and fast-casual vibe, the brand is quickly gaining popularity among food lovers.
New Store Openings • The chain recently opened two new outlets in Sydney: • - Sixth outlet at Macquarie Centre • - Seventh outlet at Marrickville Road, opened June 14 • These join the recently opened Bondi Junction outlet (May 2025).
Launch Promotions • - Marrickville launch: Free Flock Box before 12 PM and exclusive merch for first 50 guests. • - Bondi Junction: $7.90 Flock Box promotion (normally $17.90), valid May 19 – June 1.
Marketing Strategy • Pappa Flock drives customer engagement through: • - Viral TikTok campaigns • - Store-specific street art murals by artist Brent Smith • - Community-focused events and giveaways
Growth & Expansion Plans • With seven stores now open across NSW, Pappa Flock is planning to expand into Queensland by the end of 2025. Its unique approach combines quick service with dine-in comfort.
Customer Experience • Pappa Flock offers a fast-casual dining experience with high-quality chicken tenders, fresh lemonade, and a vibrant, youthful brand identity.
Summary • Pappa Flock is rapidly growing in Sydney, combining bold marketing, unique store aesthetics, and crowd-pleasing food. Its expansion strategy and customer engagement tactics position it as a rising star in Australia’s QSR scene.