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Lead Writing. Jim Streisel Carmel (IN) High School www.hilite.org/streisel. What’s the purpose of the lead?. What’s the purpose of the lead?. To present information. What’s the purpose of the lead?. To present information To grab readers’ attention.

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Lead Writing


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    1. Lead Writing Jim Streisel Carmel (IN) High School www.hilite.org/streisel

    2. What’s the purpose of the lead?

    3. What’s the purpose of the lead? To present information

    4. What’s the purpose of the lead? To present information To grab readers’ attention

    5. Two kinds of stories, two kinds of leads

    6. Two kinds of stories, two kinds of leads Inverted pyramid

    7. Inverted Pyramid • Who…is the story about? • What…is happening? • When…will it occur? • Where…will it occur?

    8. Inverted Pyramid (For a Sept. 26 issue date) The annual intramural ping-pong tournament will take place Oct. 11 from 3:30 to 6 p.m. Any students and faculty who want to play still have time to sign up. During the week of Halloween, Oct. 29 through Nov. 2, the CHS Angels Club will host a bake sale in the cafeteria.

    9. When to use inverted pyramid?

    10. When to use inverted pyramid? • Breaking news • News briefs • Online content

    11. Two kinds of stories, two kinds of leads Inverted pyramid Narrative

    12. Narrative • Character…Who’s the story about? Who’s your “face?” • Setting…Where is this story happening? • Tone…Is this a lighthearted story? Serious? In between? • Conflict…What’s the problem?

    13. Narrative Cigarette smoke hangs in the air in the room where Brian Lee Curtis lies dying of lung cancer. Starting his daily commute about 30 minutes earlier in the morning has allowed Dan Ahlgren to do more than avoid the rush hour snarl on his trip downtown.

    14. Cigarette smoke hangs in the air in the room where Brian Lee Curtis lies dying of lung cancer. Character/main “face”

    15. Cigarette smoke hangs in the air in the room where Brian Lee Curtis lies dying of lung cancer. Setting

    16. Cigarette smoke hangs in the air in the room where Brian Lee Curtis lies dying of lung cancer. Tone

    17. Cigarette smoke hangs in the air in the room where Brian Lee Curtis lies dying of lung cancer. Conflict

    18. When to use narrative lead?

    19. When to use narrative lead? • News features • Issue-based stories • Everything that’s not inverted pyramid (eg. Breaking news, news briefs, online content)

    20. The nut graf The paragraph in the story that brings out the angle — what you want readers to think about.

    21. The nut graf Cigarette smoke hangs in the air in the room where Brian Lee Curtis lies dying of lung cancer. … While it seems unusual to the Curtis family, Dr. Jeffrey Paonessa, Brian’s oncologist, said he is seeing more lung cancer in young adults.

    22. Narrative Starting his daily commute about 30 minutes earlier in the morning has allowed Dan Ahlgren to do more than avoid the rush hour snarl on his trip downtown. … A growing number of workers like Ahlgren are getting up and heading out the door earlier to avoid the worst traffic, according to a census report being released today.

    23. Narrative leads are like asking someone on a date

    24. Leads we hate • Have you ever wondered what it’s like to jump out of an airplane? Well, John Smith has, and he’s…

    25. Leads we hate • Ring! Ring! The alarm clock goes off and you’re ready to go to school…

    26. Leads we hate • It’s Homecoming once again…

    27. Leads we hate • Everyone loves a scary movie…

    28. Leads we hate • So, what’s up with the cafeteria food lately?

    29. Leads we hate • On Aug. 24, the performing arts department performed its annual one-act play…

    30. Leads we hate • Imagine you’re on the stage in front of thousands of audience members. The lights go on, and you freeze…

    31. Stay in touch • www.hilite.org/streisel • jstreise@ccs.k12.in.us