The IMC Umbrella. IMC MANAGEMENT. Managing IMC Campaigns Managing 360-Degree Communication The Integration Triangle Ten Principles of IMC. Managing IMC Campaigns. Managing 360-Degree Communication. The Integration Triangle. The Integration Triangle Figure 18.1. Ten Principles of IMC.
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Managing IMC Campaigns
Managing 360-Degree Communication
The Integration Triangle
Ten Principles of IMC
…In targeting consumers, a retailer’s first strategic concern is geography
Stages of Marketing Development
The Global versus Local Debate
Planning International Strategies
Organizing for International Marketing Communication
The IMC Factor in International Campaign Planning