Chapter 5 Case 2. By Jessica Mendoza & John Ester. Applebee’s, Travelocity, and Vista Print. Applebee's. Randall Parman Data base architect for A pplebee’s international “Data are like gold” Started with data warehouse to analyze back of house performance Front of house
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By Jessica Mendoza & John Ester
Applebee’s, Travelocity, and Vista Print
data in forms of emails, call center
notes, and customer comments
Q- What are the business benefits of taking the time and effort required to cerate and operate data warehouses such as those described in the case? Do you see any disadvantages? Is there any reason why all companies shouldn’t use data warehousing technology.
2. Q- Applebee's noted some of the unexpected insights obtained from analyzing data about “back of house” performance. Using your knowledge of how a restaurant works, what other interesting questions would you suggest to the company? Provide several specific examples.
3. Data mining and warehousing technologies use data about past events to inform better decision making in the future. Do you believe this stifles innovative thinking, causing companies to become too constrained by the data they are already collecting to think about unexplored opportunities? Compare and contrast both viewpoints in your answer.
According to Teradata.com, Applebee’s continues to run the same data analyzing system as mentioned in the case
As of 2011 Travelocity continues to use the Text Analytic Software from Attensity
According to the visual science’s site, Vistaprint continues to use the visual site application.