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The Coca-Cola Company

The Coca-Cola Company. Group 4 Bryan Howley, Nicholas Barrett & Colten Vainright. History of Coca-Cola. 1866 – The Drink we know as “Coca-Cola” was created by John Pemberton 1888 – The beverage rights were sold to Asa Griggs Candler for $2300 1916 – The “contour bottle” was created

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The Coca-Cola Company

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  1. The Coca-Cola Company Group 4 Bryan Howley, Nicholas Barrett & ColtenVainright

  2. History of Coca-Cola • 1866 – The Drink we know as “Coca-Cola” was created by John Pemberton • 1888 – The beverage rights were sold to Asa Griggs Candler for $2300 • 1916 – The “contour bottle” was created • 1920 – Coca-Cola began to expand internationally • 1981 – Diet Coke was introduced • Today Coca-Cola is enjoyed in more than 200 countries worldwide.

  3. Background • Soft Drink and Beverage Industry • “Road Map” • To refresh the world, to inspire moments of optimism and happiness, to create value and to make a difference. • Coca-Cola synonymous with happiness

  4. Competitive Strategy • Global expansion • Differentiation • 500 brands world-wide • More then just soda • “contour bottle”

  5. Information Systems • Strategic Enterprise Management (SEM) • Web 2.0 • SharePoint Online • Freestyle Dispensers

  6. Strategic Management System • More efficient Supply Chain • Improved Planning • Less Unwanted Deliveries • Obtain more Information • Store • Account • Retail

  7. Information Systems (cont.) • Web 2.0 • Use of Dynamic Pages • Builds Community • SharePoint Online • Cross Device Availability • Data Back-up • Easy to Manage

  8. Freestyle Dispenser • Records data for all pours • Market Data • Detects and requests when low on beverage • Automated ordering • Touch Screen User Friendly Interface • Over 100 drinks available

  9. Coca-Cola on the Web • First website 1995 • 2005 revamping the website • Corporate Site • US Site • Worldwide Site • Web Support • Sponsor of 2012 London Olympics • Promotions: • Polar Bear movie • Mean” Joe Greene

  10. Web Presence • Variety of different web pages • My Coke Rewards • Store (Coca-Colastore) • Community services • Coca Cola Sustainability • Mycoke.com (Social Media)

  11. Problems and Solutions • Bull-whip Effect • Coordination and scheduling across global market • Threat of substitute products

  12. Information System Benefits • Marketers realized how important technology was becoming for business. • Joined forces with IT department • Sales increased because of this collaboration

  13. Struggles During Start Up • IT department felt neglected for their role in sales. • Coca Cola released social media ads, resulting in a need for IT department support. • Information Technology teams were created, and in charge of security, programming, and sustainability.

  14. The Importance of Information Technology • Security plays a vital role in sales. • Without a layer of defense surrounding the social media websites, Coca Cola is vulnerable. • Internet threats become more aggressive as Coca Cola expands their web presence.

  15. Role continued • With over one hundred million dollars used each year by Coca Cola, security becomes even more important. • Continuous monitoring of the Information Systems is required, and this is the role IT plays.

  16. CIO: Ed Steinike • "The computer records all the data involved in every single pour. Each fountain knows when it’s running low on certain products. We are also using automated ordering in many Coca-Cola Freestyle locations, whereby the fountain can build its own orders for supplies and place them directly into the system. It would even optimize the order so that you pay the lowest possible delivered cost” • This allows marketers to respond to customer purchases in a way that increases sales. Depending on which drinks sell best, they can create promotions for specific brands.

  17. Social Media • Coke wants to take advantage of them by implementing information system strategies in their social media reach. • 2,185,020 Twitter followers • 76,357,962 Facebook likes • 402,879 Linkedin followers • 189,397,926 Youtube views • 89,519 Instagram followers

  18. Social Media • One of the goals of Coke's social media campaign is to have as many people learn about their new Freestyle product.  One of the great benefits of social media is that people's opinions can be heard no matter where they are in the world, and this is something Coke wants to take advantage of now that their newest product is on the market.

  19. Our Evaluation • Freestyle benefits • completely automated and customizable. • Hyper Social Organization • Information System credibility • represented by a global market presence • Future of IS • extensions of the freestyle (food.etc..)

  20. What We Learned • Coca Cola has an innovative mindset with a dedicated information technology team. They are a pioneering company because of the global reach they have. The increasing sales numbers help create Business Intelligence which leads Coca Cola to further success. • After researching Coke, we were impressed, but not surprised because of our original perception of the company's image.

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