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Impact of Performance Measurement on Program Design. WIPO’s Forum on IP and SMEs September 13, 2007 By Richard Leclerc. «  Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted.  » Albert Einstein. Agenda.

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impact of performance measurement on program design

Impact of Performance Measurement on Program Design

WIPO’s Forum on IP and SMEs

September 13, 2007

By Richard Leclerc

slide2
« Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted. »Albert Einstein
agenda
Agenda
  • Performance measurement basics
  • CIPO’s Outreach Program
  • Challenges
  • 2003 European Commission Study
  • Suggestions
performance measurement basics
Performance Measurement Basics

Behavioural Change Continuum & Results

Awareness &

Knowledge

Attitudinal

Change

Behavioural

Change

Messaging &

Information

Output

Results

Outcome

Results

Impact

Results

Activities

performance measurement basics cont d
Performance Measurement Basics(cont’d)

The Three Rs

Expected

Results

Activity

Project

Program

Reach

Resources

cipo s 5 strategic directions
CIPO’s 5 Strategic Directions
  • Client Services
  • Outreach
  • IP Administrative Framework
  • International
  • Our People
outreach objective
Outreach Objective
  • To ensure that a large proportion of Canadian creatorsand innovators understand IP and use it effectively toenhance their innovation capabilities and acquirecompetitive advantage in the marketplace
outreach outcomes
Outreach Outcomes
  • Opportunities are maximized to share information aboutIP, build awareness, and leverage CIPO’s outreachcapabilities with other government departments
  • SMEseffectively use IP
  • Secondary and post-secondary graduatesunderstandthe basics of IP
performance measurement challenges
Performance Measurement Challenges
  • Very challenging for awareness and education initiatives (social marketing)
  • Tendency to measure output rather than impact
  • Target audiences often very broad
  • Need to have baseline measures in order to set targets
performance measurement challenges cont d
Performance Measurement Challenges(cont’d)
  • Difficult to set targets until you have tried an approach at least once
  • Need to develop user-friendly reporting tools
  • Very few IP Offices seem to be doing thorough performance measurement for their awareness and education initiatives
baseline ip awareness survey
Baseline IP Awareness Survey
  • Survey conducted in January 2007
  • Sample representing 900K SMEs
  • 35% familiar with patents, 39% with TM
  • 22% of Canadian SMEs actively engaged in R&D make use of free patent databases
  • 10% make use of commercial databases
2003 european commission study
2003 European Commission Study
  • « Few countries use a systematic approach to measure the effectiveness ofpromotional activities »
  • « National Patent Offices generally only use ‘soft’ indicators (e.g. number of workshopparticipants) and not ‘hard’/impact-related indicators »
  • Any progress since 2003?
suggestions for collaboration
Suggestions for collaboration
  • Share practices regarding performance measurement
  • Harmonized measures between comparable IP Offices in order to allow for some benchmarking
thank you for any comments or questions richard leclerc leclerc richard@ic gc ca 819 997 2086
Thank youFor any comments or questions:Richard Leclercleclerc.richard@ic.gc.ca819-997-2086