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Advertising

Advertising. 1.4 Societal Influences. What do we mean by the term advertising?. A form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products or services. Radio Television Billboards Newspapers Magazines Internet

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Advertising

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  1. Advertising 1.4 Societal Influences

  2. What do we mean by the term advertising?

  3. A form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products or services • Radio • Television • Billboards • Newspapers • Magazines • Internet • Social media sites

  4. A brief history… A History of Advertising How the internet is changing advertising Social Video Advertising

  5. Student Inquiry Task Find and file 10 adverts which link to sport/physical activity. For each, answer the following questions: Whois the target audience? Whatproduct or action are the advertisers trying to promote? How has the advertiser tried to capture and persuade their audience?

  6. ADVERTISING – The Harder Questions! • Consider who could be advantaged by the forms of advertising you found? Whose interests does it serve? • Consider who could be disadvantaged by the adverts you found?

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