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Communication with Stakeholders. James L. Davis Lansing School District Director of Student Services. Freedom of Information. Parents/Students/Staff/Community: Treat them as equals regarding information access.

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communication with stakeholders

Communication with Stakeholders

James L. Davis

Lansing School District

Director of Student Services

freedom of information
Freedom of Information
  • Parents/Students/Staff/Community: Treat them as equals regarding information access.
  • There is no power in position. There is only power in information—be specific, precise, correct, and accessible.
  • Provide timely information through identifiable sources and outlets:

Examples of Information to Disseminate

Operational Processes







Pick Up Locations




Radio & TV

Examples of Methods to Disseminate Information

problems listen listen listen
Problems: Listen, Listen, Listen
  • Timing is everything: Identify and move towards the problems and solutions as soon as possible
  • Own the problem and the outcome… especially if a mistake has been made
  • Give reasons, but avoid excuses…provide a timely solution, but be patient
  • Under promise—over deliver

The final decision MUST rest with you

I was once told, “Jim you don’t get paid for the easy decisions, you get paid for the tough ones.”

Above everything else make sure they know YOU CARE about the students

People don’t care what you know unless they know that you care.

provide a forum for feedback
Provide a Forum for Feedback
  • Each group will bring their own set of values and expectations to an issue.
  • Community members will require thoughtful responses, so be willing to say “I don’t know, but I will find out and get back to you.”

How is Their Opinion Solicited

(This may look different for different groups)


Social Media

Formal Meeting:

Direct Communication

Staff Based:Access to Administration

the staff member stakeholder
The Staff Member Stakeholder
  • They want an honest response to their issues – Don’t placate them, listen and be honest about the limits of your resources.
  • Get out in front of concerns before they become major issues. Let people know you have a plan.
  • Avoid making promises to create calm…give yourself time to be thoughtful
come prepared
Come Prepared
  • Do your homework before you meet with any stakeholder group.
  • Tell the truth within the limits of the information you are able to provide, politics not withstanding
  • Know enough to be specific, but still be open to new information or concerns

Contact Information:

(517) 755-2800