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Tennis…Play and Stay Increasing participation world-wide Manufacturer support Vital for the success of the project Involved in Intro To Tennis meetings Updated throughout the 4 years * Specifications ITF Approval Terminology Identification Court size Racket size Issues discussed

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tennis play and stay

Tennis…Play and Stay

Increasing participation world-wide

manufacturer support
Manufacturer support
  • Vital for the success of the project
  • Involved in Intro To Tennis meetings
  • Updated throughout the 4 years

*

slide3
Specifications

ITF Approval

Terminology

Identification

Court size

Racket size

Issues discussed

ball quality
Ball Quality
  • Concern over existing products
    • Consistency of properties between brands
    • Brands not meeting specifications
    • Are the specifications appropriate?
  • Systematic laboratory-based market test
are specifications appropriate
Are specifications appropriate?
  • Play test
    • 21 brands
    • National Association experts, beginner adults, young children
are specifications appropriate7
Are specifications appropriate?
  • Play test
    • 21 brands
    • National Association experts, beginner adults, young children
are specifications appropriate8
Are specifications appropriate?
  • Play test
    • 21 brands
    • National Association experts, beginner adults, young children
  • In general, balls within existing specifications were preferred over those outside/in various specifications
conclusions
Conclusions
  • Specifications should be introduced into ITF Approval
  • Existing (FFT) specifications retained
  • ITF approval scheme for introductory balls introduced in 2005

*

specifications
Specifications
  • Stage 2 and Stage 1 – laboratory tests
  • Specifications amended to allow balls to be the same size as standard ball
specifications11
Specifications
  • Stage 3 – existing laboratory tests inappropriate
  • Group of experts evaluate brands by play test
  • Year 1 – all brands evaluated; ‘gold standard’ brands selected
  • Year 2 – brands compared to gold standards
slide13

Identification scheme

  • Common identification scheme preferable
  • Complications:
    • 3 sub-types
    • Variety of ball constructions
    • Existing schemes
slide15

Identification scheme

  • Tests at LTA centres
  • Starter players and coaches
  • Standard protocol
slide16

33%

8%

13%

17%

8%

21%

identification scheme
Identification scheme
  • Stage 3 – red and yellow; all red (except cut foam balls)
  • Stage 2 – orange and yellow; yellow with orange dot
  • Stage 1 – green and yellow; yellow with green dot
terminology
Terminology
  • Transition
  • Mini-tennis
  • Starter
  • Modified
  • Slower
  • Softer
  • Introductory
  • Low compression
slide19

Red

Stage 3

Orange

Stage 2

Green

Stage 1

ITF recommended terminology

slide21

Red/Stage 3 – ideal for Mini Tennis

Ball/court matching

Orange/Stage 2 – 50% slower and ideal for starter players of all ages

Green/Stage 1 – 25% slower and ideal for an introduction to the full court

terminology22
Terminology
  • Most other nations now using “red, orange, green” to describe the balls
  • FFT considering changing to this terminology to support the project
other introductory equipment issues
Other introductory equipment issues
  • Court sizes
  • Net size
  • Rackets
slide24

Red/Stage 3 – 11 metre/36 ft court

Court size

Orange/Stage 2 – 18 metre/60 ft court

Green/Stage 1 – full court

racket size
Racket size
  • Match racket and ball to help make the game easier to play.
  • Particularly important for junior players.
  • 16 inch (bat), 17 inch (43 cm),

19 inch (48 cm), 21 inch (53 cm),

23 inch (58 cm), 25 inch (63 cm),

27 inch (68 cm).

promotion of the balls
Promotion of the Balls
  • Needs
    • Convince federations and coaches to use the balls
    • Educate parents/prospective players to use the balls
    • Get balls used in competition
  • Improve the distribution direct to coaches and through retailers, and so…
  • …increase the size of the market
marketing and communication
Marketing and communication
  • Tennis Manufacturers
    • Incorporate Play and Stay message into marketing material
    • Use contracted players to help promote the programme
    • Use ITF stamp of approval: “As recommended by theInternational Tennis Federation”
promotion and distribution
Promotion and distribution
  • Help promote the balls
  • Promote all manufacturers making the balls
  • Already purchasing and distributing many balls free to 100 less developed nations
  • In addition, ITF will help nations/coaches to purchase balls where they aren’t yet available
www tennisplayandstay com
www.tennisplayandstay.com

www.tennisplayandstay.com

promotion and distribution31
Promotion and distribution
  • Web page with all of the logos of the companies making the balls
  • Link to their website
  • One page where they can display their products on our web site/list of suppliers
  • All treated the same
other ideas considerations
Other ideas/considerations
  • Other ideas to promote the ball
  • Other ways for the ITF and the major nations to work with the manufacturers to increase tennis participation worldwide
strong itf guidelines
Strong ITF guidelines
  • Equipment (ball, court, racket)
    • Important for retailer to link recommended ball, racket and court size to players
  • Message on rackets and balls
challenges
Challenges
  • Limited space on ball cans for message
  • Getting retailers to stock the balls
  • Little/no facility for on-line sales direct to coaches
measuring success
Measuring success
  • Ball sales is the best measure
  • Ball sale figures are available in 16 of the nations
  • Can the ITF help to gather the sales figures in the other 23 nations?
  • Provide ITF (and manufacturers) with a good measure of how tennis is doing
manufacturer support40
Manufacturer support
  • Support is vital
  • Want to increase the market for red, orange and green balls…
  • …which could impact sales of other tennis products
  • ITF and the Nations welcome suggestions on what we can do in addition
  • Follow-up meeting with manufacturers tomorrow
tennis play and stay41

Tennis…Play and Stay

Increasing participation world-wide