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Strategies for Effectively Marketing to Government Buyers November 13, 2009 Johnstown Area Regional Industries Procurement Technical Assistance Center and Cambria Rowe Business College and Greater Johnstown / Cambria County Chamber of Commerce Today’s Objectives Keep you awake.
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November 13, 2009
Johnstown Area Regional Industries
Procurement Technical Assistance Center
Cambria Rowe Business College
Greater Johnstown / Cambria County Chamber of Commerce
(Let’s Get to Know Each Other)
Your local PTAC is a source of expertise that can assist you with many aspects of government contracting at the Federal, state, and local levels.
Hey fool, who are you
and what do you want?!?
(A General Overview of the Promised Land of Opportunity)
The government marketplace is enormous and has numerous ways of doing business.
(A Really, Really Basic and Oversimplified Introduction)
Your 4 “P”s of marketing may need to be revisited to sell to government buyers. You need to understand your business offerings from governments’ perspectives and needs to be successful.
(What Do You Have to Bring to the Market?)
If you don’t know yourself the way government buyers want to know you, you won’t be successful in this market.
Governments, their agencies and departments, and their contractors typically have a registration requirement before you can do business with them. Having complete info in your registration is a good marketing tool.
(Finding Your Specific Market)
Finding government business opportunities can be daunting based on the number of methods and sheer volume of information available to you. Learn what works best for you to start and go from there.
(Your 24/7 Presence.)
You need more than just a company website to effectively market your company. Take advantage of every opportunity to expand your company’s online presence.
(A Most Important Step)
Successful marketing to government buyers requires ongoing, personal interaction.Takeaway