Strategies for effectively marketing to government buyers
Download
1 / 81

- PowerPoint PPT Presentation


  • 367 Views
  • Updated On :

Strategies for Effectively Marketing to Government Buyers November 13, 2009 Johnstown Area Regional Industries Procurement Technical Assistance Center and Cambria Rowe Business College and Greater Johnstown / Cambria County Chamber of Commerce Today’s Objectives Keep you awake.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about '' - jana


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Strategies for effectively marketing to government buyers l.jpg

Strategies for Effectively Marketing to Government Buyers

November 13, 2009

Johnstown Area Regional Industries

Procurement Technical Assistance Center

and

Cambria Rowe Business College

and

Greater Johnstown / Cambria County Chamber of Commerce


Today s objectives l.jpg
Today’s Objectives

  • Keep you awake.

  • Ensure you know the location of the restrooms, how many breaks there will be, when the food is coming, and other important stuff.

  • Tell you where you can get help when you need it.

  • Tell you EVERYTHING there is to know about marketing to Federal, state, and local governments.


Workshop outline l.jpg
Workshop Outline

  • Introductions.

  • The government marketplace.

  • Marketing 101.

  • Know yourself.

  • Getting started.

  • Identifying opportunities.

  • Virtual marketing.

  • Full contact marketing.

  • Putting it all together.


Pre requisites l.jpg
Pre-Requisites

  • You are “basic” computer savvy.

    • You can find www.jari.com.

    • You can navigate websites.

    • You can use search engines.

    • You know what plug-ins are, where to find, how to install, and how to use them.

  • You are “basic” government contracting savvy.


Introductions l.jpg

Introductions

(Let’s Get to Know Each Other)


Ptac overview l.jpg
PTAC Overview

  • A nationwide network of local offices that facilitate business participation in government marketplaces.

  • Funded and administered by the Defense Logistics Agency within DoD.


Ptac mission l.jpg

PTACs maximize fast, reliable delivery of goods and services to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

PTAC Mission


Ptacs help government by l.jpg
PTACs Help Government By: to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Improving the knowledge, availability, and capability of the nation’s supplier base.

  • Providing enhanced competition among suppliers, ensuring the best value for government dollars spent.

  • Strengthening the nation’s industrial base, which improves national security.


Ptacs help businesses by l.jpg
PTACs Help Businesses By: to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Evaluating their capabilities to do government work.

  • Assisting with needed contracting and subcontracting registrations.

  • Analyzing government markets and informing about relevant opportunities.

  • Assisting with marketing strategies.

  • Reviewing bids and proposals.

  • Interpreting policies and regulations.


Ptacs help businesses by10 l.jpg
PTACs Help Businesses By: to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Hosting training.

  • Connecting government customers with contractors and subcontractors.

  • Making referrals to other business service providers.

  • Providing specifications.

  • Answering questions.

  • Etc., etc., etc.


What ptacs don t do l.jpg
What PTACs Don’t Do to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Serve as an official business representative or agent.

  • Prepare bids/proposals for you.

  • Make your decisions.

  • Release information about you to others without your approval.

  • Accept compensation or gifts.


What ptacs expect of clients l.jpg
What PTACs Expect of Clients to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Have a local place of business.

  • Be a viable government contractor.

  • Provide information about your company and its operations.

  • Actively pursue procurement opportunities.

  • Submit quarterly job and contract data.

  • E-Commerce capability.

  • Feedback.


Annual ptac impacts l.jpg
Annual PTAC Impacts to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Assisting the federal government in procuring over $15 billion in goods and services via 95,000 contracts, a return of $600 for every $1 spent on PTACs.

  • Performing 200,000 counseling sessions with 55,000 clients.

  • Introducing 22,000 new clients to government contracting.

  • Helping to create or retain 320,000 jobs.


More ptac info l.jpg
More PTAC Info to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • JARI PTAC

    • www.jari.com and follow the JARI PTAC link.

  • PTACs in Pennsylvania:

    • www.paptacs.org

  • All PTACs:

    • www.aptac-us.org

  • Defense Logistics Agency (DLA):

    • www.dla.mil


Takeaway l.jpg
Takeaway to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

Your local PTAC is a source of expertise that can assist you with many aspects of government contracting at the Federal, state, and local levels.


Class roll call l.jpg
Class Roll Call to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Your name and title.

  • Your company name.

  • What your company does.

  • Why are you here? What do you want to learn? Are there specific topics you are interested in?

Hey fool, who are you

and what do you want?!?


The government marketplace l.jpg

The Government Marketplace to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

(A General Overview of the Promised Land of Opportunity)


A target rich environment l.jpg
A Target Rich Environment to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Federal government agencies.

  • Military branches and related.

  • Military installations.

  • 50 state governments plus territories.

  • 3,034 U.S. county governments.

  • 19,400 municipal governments.

  • Quasi-government: Public authorities, airports, hospitals, school systems.

  • Prime contractors.

  • www.usa.gov has an A-Z index of Fed/State.


Federal procurement spending pie l.jpg
Federal Procurement Spending Pie to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.


Exercise 1 finding clients l.jpg
Exercise 1: Finding Clients to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Perform a Google search (or use your preferred search engine) to identify as many military installations as you can in Pennsylvania.


How government purchases are made l.jpg
How Government Purchases Are Made to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • In simplest terms:

    • Regular commercial purchases.

    • Supply schedules.

    • Solicitations that lead to contracts, cooperative agreements, grants, etc.

    • Subcontracts.


Federal goods purchasing hierarchy l.jpg
Federal Goods Purchasing Hierarchy to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Agency inventory.

  • Other agency inventory excess.

  • Federal prison industries (UNICOR).

  • AbilityOne (JWOD).

  • Mandatory supply schedules.

  • Optional supply schedules.

  • Solicitation.


Federal service purchasing hierarchy l.jpg
Federal Service Purchasing Hierarchy to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • AbilityOne (JWOD).

  • Mandatory supply schedules.

  • Optional supply schedules.

  • Federal prison industries (UNICOR).

  • Solicitation.


Pa purchasing hierarchy l.jpg
PA Purchasing Hierarchy to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Statewide requirements contract.

  • Agency inventory and capabilities.

  • Other agency inventory excess.

  • Solicitation.


Takeaway25 l.jpg
Takeaway to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

The government marketplace is enormous and has numerous ways of doing business.


Marketing 101 l.jpg

Marketing 101 to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

(A Really, Really Basic and Oversimplified Introduction)


Marketing 10127 l.jpg
Marketing 101 to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Class interview: What is “Marketing?”

  • Some other thoughts:

    • Simple: The process of interesting potential customers and clients in your products and/or services.

    • Complex: An integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others.


Marketing in action l.jpg
Marketing in Action to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Summary Philosophy: Identify client needs and determine how to satisfy those needs.

  • Summary Practice: The 4 “P”s:

    • Product

    • Price

    • Place

    • Promotion

  • Know yourself and know your customer.


Government adjustments l.jpg
Government Adjustments to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • You may need to tweak your 4 “P”s to be successful in the government marketplace.

  • Adjust your product:

    • Description.

    • Size.

    • Alternative uses.

    • Quality.

  • Adjust your price:

    • Lowest cost vs. “Best Value.”

    • Governments typically require that you give them your absolute best price.


Government adjustments30 l.jpg
Government Adjustments to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Adjust your place:

    • Credit / Purchase cards.

    • Bundling into larger or small quantities, or with other products, to suit government needs.

    • Adhering to mandated packaging and labeling requirements.

  • Adjust your promotion:

    • Today’s focus: Finding and contacting your buyers.


The government marketing process l.jpg
The Government Marketing Process to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Define what your products and services are.

  • Register your company.

  • Implement a marketing strategy:

    • Who bought stuff similar to yours before and from whom?

    • Who might be interested in buying your stuff now?

    • How do they do business?

    • Who are the right people to know?

  • ID, and perhaps create, opportunities.


Takeaway32 l.jpg
Takeaway to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

Your 4 “P”s of marketing may need to be revisited to sell to government buyers. You need to understand your business offerings from governments’ perspectives and needs to be successful.


Know yourself l.jpg

Know Yourself to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

(What Do You Have to Bring to the Market?)


What kind of company are you l.jpg
What Kind of Company Are You? to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Type of product or service you provide.

    • Construction: General contractor, specific trade, buildings, roads, bonding limitations.

    • Professional, technical, or labor supply: Technology development, training, janitorial, non-construction trades.

    • Commodities: Commercially available items. Can buy with a credit/debit card.

    • Specification manufacturing: Custom built items.


What kind of company are you35 l.jpg
What Kind of Company Are You? to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Size.

    • Only small businesses get Federal contracts between $3K and $100K.

  • Socio-economics.

    • HUBZone, SDVOB, WBE, MBE/SDB/8(a), Vet, AbilityOne, Native American, Mentor-Protégé.

  • Geographic limitations.

    • How far can you provide service?


Expectations of your company l.jpg
Expectations of Your Company to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Class interview: What do you think government buyers look for in a vendor?

  • Survey Says:

    • Reliability/Stability

    • Timeliness

    • Relationship/Partnership

    • Good Communication/Responsiveness

    • Honesty

    • Can follow procedures

    • Quality


Exercise 2 is this really your market l.jpg
Exercise 2: Is This Really Your Market? to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Complete the Capabilities Evaluation Survey.


Exercise 3 product identification l.jpg
Exercise 3: Product Identification to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Create a list of your product and service keywords.

  • Locate the NAICS codes for your product and service keywords.

    • www.census.gov/eos/www/naics/

  • Locate the FSC or PSC codes for your keywords.

    • www.drms.dla.mil/asset/fsclist.html

    • www.outreachsystems.com/resources/tables/pscs/


Some additional product ids l.jpg
Some Additional Product IDs to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • NIIN: National Item Identification Number.

    • 9 digit. 2 digit country code followed by 7 digit Federal Catalog System (FCS) code.

  • NSN: National Stock Number.

    • DLA items. 4 digit FSC + 9 digit NIIN.

  • NIGP Commodity Services Code: National Institute of Government Purchasing.

    • Used by 1,400 state and local government entities. 3, 5, 7, and 11 digits.


The capabilities statement l.jpg
The Capabilities Statement to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • A briefing that tells potential clients what you can do. It communicates your best values and the results your clients should expect from you.

  • Common elements: Name, demography, history, problem/solution, expertise, resources, certifications, key features and benefits of offerings, successes, differentiators.

  • Styles: Brochure, booklet, html, pdf . . .

  • Guidance and examples at www.jari.com.


Exercise 4 capabilities statement l.jpg
Exercise 4: Capabilities Statement to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Write a draft paragraph (no more than three sentences) describing what your company does.

  • Identify a differentiator and draft one to three sentences explaining it to a client. Focus on why this differentiator is a reason for people to do business with you.


Takeaway42 l.jpg
Takeaway to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

If you don’t know yourself the way government buyers want to know you, you won’t be successful in this market.


Getting started l.jpg

Getting Started to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

(Registrations)


The abcs of registration l.jpg
The ABCs of Registration to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Federal mandatory:

    • CCR: Registry for organizations seeking to do business with the federal government. (www.ccr.gov or www.bpn.gov)

    • ORCA: Current company status markers: Business size, company ownership, debarments, affirmative action, etc. (https://orca.bpn.gov/)

    • E-Verify: Contractors must verify employees' eligibility to work in the U.S. (https://e-verify.uscis.gov/enroll)


The abcs of registration45 l.jpg
The ABCs of Registration to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Federal optional:

    • DSBS: A CCR “add-on” to provide more marketing info about your company (access from CCR).

    • GSA: An un-funded contract listing the prices the federal government has agreed to pay for a vendor's commercial products and services. A “catalog” for government buyers. (www.gsa.gov)


The abcs of registration46 l.jpg
The ABCs of Registration to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Federal optional:

    • DOD E-Mall: An electronic mall for military and other authorized government buyers to search for and order items from government and commercial sources. (www.dla.mil/J-6/bsm/sirc/archive/m070505.htm or www.jari.com)

    • Managed by three DLA “supply centers:” Columbus (DSCC), Philadelphia (DSCP), Richmond (DSCR)


The abcs of registration47 l.jpg
The ABCs of Registration to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Federal optional:

    • Agency/Department specific: Army CECOM, NECO

    • Prime contractor. (www.jari.com)


The abcs of registration48 l.jpg
The ABCs of Registration to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • PA mandatory:

    • PA DGS: PA’s “CCR.” (www.dgs.state.pa.us)

  • PA optional:

    • PA COSTARS: PA’s “GSA.” (www.portal.state.pa.us/portal/server.pt/community/costars/1272)

    • PA ITQ: PA’s “Computer GSA.” (www.itq.state.pa.us/site)

    • PennDOT. (www.dotdom2.state.pa.us)


Exercise 5 registration l.jpg
Exercise 5: Registration to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Go to the Defense Supply Center Columbus (DSCC) website and send an email requesting info for applying to DOD E-Mall.

  • Update the DSBS with the capabilities statement you prepared in Exercise 4. Also update the DSBS with three references.


Exercise 5 dsbs update crib sheet l.jpg
Exercise 5: DSBS Update Crib Sheet to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.


Exercise 5 dsbs update crib sheet51 l.jpg
Exercise 5: DSBS Update Crib Sheet to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.


Exercise 5 dsbs update crib sheet52 l.jpg
Exercise 5: DSBS Update Crib Sheet to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.


Exercise 5 dsbs update crib sheet53 l.jpg
Exercise 5: DSBS Update Crib Sheet to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.


Exercise 6 registration search l.jpg
Exercise 6: Registration Search to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Use the DSBS to find your company three different ways. (e.g., by county, then by keyword, then by NAICS code.)

  • Use the DSBS to identify some of your competitors and review their DSBS records for ideas for your company profile.


Takeaway55 l.jpg
Takeaway to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

Governments, their agencies and departments, and their contractors typically have a registration requirement before you can do business with them. Having complete info in your registration is a good marketing tool.


Identifying opportunities l.jpg

Identifying Opportunities to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

(Finding Your Specific Market)


Government procurement histories l.jpg
Government Procurement Histories to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Class interview: What marketing strategy information can you get from a procurement history?

  • Federal:

    • www.USAspending.gov

    • www.fedspending.org

    • Statistical Information Analysis Division DOD Personnel and Procurement Statistics. (http://siadapp.dmdc.osd.mil)


Government procurement histories58 l.jpg
Government Procurement Histories to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Federal:

    • Federal Procurement Data System (https://www.fpds.gov/)

    • DLA Procurement Gateway (https://progate.daps.dla.mil/home )

  • Pennsylvania:

    • PA Treasury e-Contracts Library (www.patreasury.org/eContracts.html)

    • PA e-Marketplace (www.emarketplace.state.pa.us)


Exercise 7 procurement history l.jpg
Exercise 7: Procurement History to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Use the PA Treasury e-Contracts Library to identify three potential buyers for your good and services based on what they have purchased in the past.


Government procurement projections l.jpg
Government Procurement Projections to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Class interview: What marketing strategy information can you get from a procurement projection?

  • Federal:

    • Acquisition Central. (https://www.acquisition.gov)

  • Pennsylvania

    • Budget. (www.budget.state.pa.us)

    • Some commercially available information.


Exercise 8 procurement projections l.jpg
Exercise 8: Procurement Projections to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Find at least one Federal agency in Acquisition Central that has projected to buy your good and services.


Government procurement activity l.jpg
Government Procurement Activity to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Class interview: What marketing strategy information can you get from a procurement activity?

  • Federal:

    • Fedbizopps: Federal government procurement opportunities that exceed $25,000. (www.fedbizopps.gov)

    • GSA Advantage: Approved products and services from GSA contracts. (https://www.gsaadvantage.gov)


Government procurement activity63 l.jpg
Government Procurement Activity to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Federal:

    • DSCC DIBBS: Search, view, and submit secure quotes for DLA items of supply. (https://www.dibbs.bsm.dla.mil)

    • SUB-Net: Search subcontracting opportunities posted by prime contractors. (http://web.sba.gov/subnet)

  • Pennsylvania:

    • E-Alerts: Receive info about Commonwealth purchases. (http://www.dgsweb.state.pa.us/EAlerts)


Government procurement activity64 l.jpg
Government Procurement Activity to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Combo:

    • iSearch: Search “all” government leads. (www.outreachsystems.com/isearch)

    • Bidmatch: Automated iSearch.

  • Technology specific:

    • SBIR Gateway: R&D funding. (www.zyn.com/sbir)

    • SBIR Tech-Net: R&D funding. (http://web.sba.gov/tech-net/docrootpages/index.cfm)

    • TRECC: Technology transfer. (www.trecc.org/commercial/fundopp)


Exercise 9 procurement activity l.jpg
Exercise 9: Procurement Activity to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Go to the following sites and attempt to identify at least one potential opportunity for your company at each:

    • Fedbizopps.

    • SUB-Net.

    • iSearch.

  • Register for PA E-Alerts.


Other sources of leads l.jpg
Other Sources of Leads to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • General news articles.

  • Business news articles: Periodicals, trade journals, specialty publications. (www.defenseprocurementnews.com)

  • Networking clubs.

  • Trade associations. (e.g., AUSA, www.ausa.org)

  • Annual reports.

  • Commercial Business Guides: Dun and Bradstreet, Moody's, Standard & Poors. (e.g., http://dnb.powerprofiles.com)


Other sources of leads67 l.jpg
Other Sources of Leads to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Electronic databases.

  • Trade shows.

  • Walking around marketing.

  • Commercial mailing lists.

  • Search engines: Google, Bing, Clusty, Dogpile, Mamma, etc.

  • Lobbyist.

  • Publishing trade articles.

  • Trade journal advertising.


Takeaway68 l.jpg
Takeaway to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

Finding government business opportunities can be daunting based on the number of methods and sheer volume of information available to you. Learn what works best for you to start and go from there.


Virtual marketing l.jpg

Virtual Marketing to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

(Your 24/7 Presence.)


Websites l.jpg
Websites to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • www.yourcompanyname.com

    • Your capabilities statement goes here.

    • “Push” advertising: email, RSS feed.

  • Social Networks:

    • Facebook.

    • Linkedin.

    • Others?


Websites71 l.jpg
Websites to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • National directories:

    • CCR.

    • DSBS.

    • Commercial.

  • Pennsylvania directory:

    • PA SourceNet. (www.pasourcenet.com)

  • Local directories:

    • JARI Business Capability Locator. (www.jari.com)

    • www.johnstownbusiness.com


Exercise 10 procurement activity l.jpg
Exercise 10: Procurement Activity to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Register with PA SourceNet. (Get as far as you can with registration in the time allotted.)


Takeaway73 l.jpg
Takeaway to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

You need more than just a company website to effectively market your company. Take advantage of every opportunity to expand your company’s online presence.


Full contact marketing l.jpg

Full Contact Marketing to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

(A Most Important Step)


It comes down to face to face l.jpg
It Comes Down to Face-To-Face to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Marketing to government buyers is not much different from marketing to commercial clients. Ultimately, people do business with people.

  • Some tips:

    • Focus on opportunities in your niche and prioritize your efforts in pursuing them.

    • Familiarize yourself with targets and how they do business. (e.g., Understand purchasing cycles.)


It comes down to face to face76 l.jpg
It Comes Down to Face-To-Face to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • More tips:

    • Get to know the people who will use your products or services, the people that manage projects, and the people who manage contracts.

    • Get to know small business reps that can help you connect: Small and Disadvantaged Business Utilization – “SADBU.” Small Business Liaison Officer – “SBLO.”


It comes down to face to face77 l.jpg
It Comes Down to Face-To-Face to federal, state, and local government agencies, which helps to improve the quality and lessen the cost of those items.

  • Still more tips: Attend trade shows and contracting sessions:

    • Showcase for Commerce (www.showcaseforcommerce.com)

    • Government Procurement Expo

    • ARMTech

    • Other government trade shows (www.jari.com)



Putting it all together l.jpg

Putting It All Together personal interaction.


The next steps l.jpg
The Next Steps personal interaction.

  • Review what you’ve learned today.

  • Implement what you’ve learned today. Do things one step at a time so you don’t get overwhelmed.

  • Ask the JARI PTAC for help as needed.

  • Don’t get discouraged. It takes time to learn and make this work.


Evaluations and graduation l.jpg

Evaluations and Graduation personal interaction.


ad